Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown over the idea of a marketing funnel, that digitalContinue Reading
Tuesday 2¢: Everybody is FOFU Fighting
Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.Continue Reading
Tuesday 2¢ – Sorry, we are not friends (yet)
This Tuesday 2¢, I read the sentence “talk to businesses like they are your friend” and I have some thoughts… I had something else planned for tonight’s Tuesday 2¢, but I just read the sentenceContinue Reading
Tuesday 2¢: Hey cyborg; how human do you want to be?
Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.Continue Reading
Tuesday 2¢: Why is LinkedIn our B2B Valentine?
A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine’s Day, of course.Continue Reading
Tuesday 2¢: Slave to the Algorithm?
This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.Continue Reading
Tuesday 2¢: What happens after more?
I am not entirely sure where this Tuesday’s 2 cents will go, as this is a genuine question – what do we marketers do when we have done all the “doing more” that we can do?Continue Reading
Tuesday 2¢: The Bare Minimum
This Tuesday 2¢ is inspired by two people that inspired my marketing career; is it time to kick back a little and do less when all around us are telling us to do more?Continue Reading
Tuesday 2¢: Build a Brand, Pay Less Tax
OK, maybe not that tax, but this Tuesday, I share a little bit on that oh so elusive to attribute contributor to sales: Brand.Continue Reading
Tuesday 2¢: Reading The Label From Inside The Bottle
If your house is anything like mine, the new year is time for champagne, and maybe we can find marketing inspiration from those bottles.Continue Reading
Tuesday 2¢: Beware of the Marketing Baubles
‘Tis the season for rubbish holiday analogues, and as this is the last Tuesday 2¢ before the holidays, I have a warning about marketing baubles.Continue Reading