Comments on: Things I Learned at Gilbane San Francisco http://www.iantruscott.me/things-i-learned-at-gilbane-san-francisco#utm_source=feed&utm_medium=feed&utm_campaign=feed Hi, I'm Ian Truscott here are a few of my thoughts about our industry, content management and engaging over the web… Mon, 06 Feb 2012 17:26:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ian http://www.iantruscott.me/things-i-learned-at-gilbane-san-francisco/comment-page-1#comment-254 Ian Thu, 03 Jun 2010 22:03:21 +0000 http://www.iantruscott.com/?p=875#comment-254 Nice try James! :-) Of course you know that if I'd wanted to name the vendor I would have done so in the post - I was really trying to make that point that it was indicative that the industry as a whole is grasping these audience centric, 'marketing aware' capabilities - I should have more correctly stated that whilst one vendor was described as 'marketing aware' - I saw three vendor case studies that demonstrated this focus. Also, of course, it would be unfair in a sample size so small to suggest a leadership position, just from mentions at one conference! Sorry to give you a corporate sounding brush off, but it's true! Thanks, as ever for reading James and thanks for your comment. Cheers! Ian Nice try James! :-)

Of course you know that if I’d wanted to name the vendor I would have done so in the post – I was really trying to make that point that it was indicative that the industry as a whole is grasping these audience centric, ‘marketing aware’ capabilities – I should have more correctly stated that whilst one vendor was described as ‘marketing aware’ – I saw three vendor case studies that demonstrated this focus. Also, of course, it would be unfair in a sample size so small to suggest a leadership position, just from mentions at one conference!

Sorry to give you a corporate sounding brush off, but it’s true!

Thanks, as ever for reading James and thanks for your comment.

Cheers!

Ian

]]> By: James Hoskins http://www.iantruscott.me/things-i-learned-at-gilbane-san-francisco/comment-page-1#comment-253 James Hoskins Wed, 02 Jun 2010 15:57:24 +0000 http://www.iantruscott.com/?p=875#comment-253 As I've been labelled eleswhere on your blog as an 'agent provocateur' in the CMS/Social Media world, can I encourage you to name the WCM you cite in this post as being 'marketing aware'? Doesn't begin with the letter 'A' by any chance? ;) As I’ve been labelled eleswhere on your blog as an ‘agent provocateur’ in the CMS/Social Media world, can I encourage you to name the WCM you cite in this post as being ‘marketing aware’? Doesn’t begin with the letter ‘A’ by any chance? ;)

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