Comments on: Taking the W out of CMS?

By: sliewehr

sliewehr — Fri, 02 Jul 2010 04:06:18 +0000

Just got around to reading this… Shouldn’t have waited. More good stuff by @IanTruscott http://is.gd/dcc3K

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By: Ian

Ian — Fri, 25 Jun 2010 16:50:51 +0000

Thanks for your comment Vern, I’m still figuring out where I sit on talking about vendors here since joining Gilbane, but right now it isn’t my intention to comment on individual vendors on this blog.

My observation is of a general trend of a multi-channel/touch point relevance engine between the CMS and the content consumer that I have called the Engagement Tier. I don’t necessarily agree with your ‘only way’ observation, as I think this could be at least partially delivered by a software solution where you can draw a clear line between the consumer and the back-end CMS and I only say ‘partially’ in this context as you can throw e-mail, call centres and print marketing into that mix that require specialist tools.

Our expectation on the web experience part of this engagement is super dynamic, I think there are plenty of ways of delivering that and it’s my pleasure to be seeing a number of those right now.

Anyway – in the old days we used to talk about baking/frying with these models – today’s content consumer wants it fresh caught that day, prepared their way and hot off the griddle, teppanyaki style.

Really appreciate you reading Vern and your contribution.

Cheers!

Ian

By: VernPercussion

VernPercussion — Fri, 25 Jun 2010 14:16:16 +0000

You raise a ton of great points. One more to add is that it IS possible to be a “strongly W focused” WCM system AND still be decoupled from the delivery or engagement tiers.

The W in WCM (rather than CMS or ECM) means the system is about marketers optimizing online customer engagements. Decoupling simply allows marketers to think about those customer interactions independent from any one Site or channel.

In fact, I believe decoupling is the only way to really embrace the Social Web – the two way conversation. Decoupling separates content “sources” from “targets” so that edits can be made and flow through regardless of where the point of interaction occurred (you site, their site, some other social media channel).

By: piewords

piewords — Fri, 25 Jun 2010 13:59:25 +0000

Good directions to go from here. RT @IanTruscott: Thoughts on separating #CMS from the delivery/engagement tier: http://bit.ly/cvN04p #ecm

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By: IanTruscott

IanTruscott — Fri, 25 Jun 2010 10:16:45 +0000

Thanks @pmonks @ldallasBMOC @JWvanWessel for RT’ing “Taking the W out of CMS” on CMS/delivery/engagement separation http://bit.ly/cvN04p

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By: JWvanWessel

JWvanWessel — Fri, 25 Jun 2010 07:25:37 +0000

Goed artikel van @iantruscott over wat wij Content Integratie zouden noemen: http://bit.ly/bbRllt

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By: ldallasBMOC

ldallasBMOC — Fri, 25 Jun 2010 02:16:34 +0000

@IanTruscott:”Thoughts on separating CMS from delivery/engagement : http://bit.ly/cvN04p”; /if only ECM vendors had this right the 1st time

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By: pmonks

pmonks — Fri, 25 Jun 2010 00:51:46 +0000

Gold from @IanTruscott: “Taking the W out of CMS – my thoughts on separating CMS from delivery/engagement: http://bit.ly/cvN04p”; #wcm #cms

This comment was originally posted on Twitter