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3 Steps to Trust not Bust Your Customer Experience Silos

In my last post, I talked about the importance of taking a customer-centric view of business systems. Not meaning the software applications that organisations run, but the people, policies, processes and organisations that makes up

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Into the Engagement Tier…

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there.  That blog has now changed hands and many of the posts removed I wanted to preserve

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What’s the big deal about Coke?

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

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Software Developers: The New Rock Stars of Marketing

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article  ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks

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