website – Ian Truscott

Loading

Creating ART (Awareness, Revenue & Trust)

The cool web kids are social, is your CMS ready to hang with them?

December 5, 2011December 5, 2011Content Management, Gilbane, ObservationsBoston, broader social media, Computing, Content Management, Content Management Systems;, cool web kids, Digital media, Gilbane, Massachusetts, Scott Liewehr, Social Web, speaker, tried and tested web content strategies, United States;, Vignette Corporation, web content;, website, World Wide Web

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

Continue Reading

Content vs Conversation – no.. email is not a CMS…

November 9, 2010November 9, 2010ObservationsContent Management, web content;, web governance, website

I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression “content vs conversation” when talking about the way content

Continue Reading

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

Continue Reading

“Look! It’s moving. It’s alive. It’s alive…”

March 9, 2009March 9, 2009Persuasive Contentdynamic, easy, web team;, website

Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your

Continue Reading

Back To Top