Hovering Over The Back Button

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management? [ read more ]

Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but to develop insights and recommendations from the data – something that when I am talking about web engagement I have referred to as ‘actionable insight’ and it’s about more than pretty graphs. [ read more ]

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]

So much for the content and our audience - what about the reader? It's easy to get advice on the content, the tools you should use, the right title, how to leverage the social web, SEO to drive traffic to your site.. etc etc. But... a visitor is not a reader, web analytics will tell you how many people arrived at the site, but statistics say that 2/10 visitors won't get much further than that catchy title of yours. In this post, I think about the reader - the one that hangs in there and wants to read your content. [ read more ]