web analytics; – Ian Truscott

9 Content Strategy Readiness Metrics

June 1, 2014June 1, 2014Content Strategycontent strategy, LinkedIn, measurement, web analytics;

I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”. Sometimes it’s a loaded question referring

Klout; your score is 100 MILLION

February 13, 2014February 13, 2014ObservationsContent Management Systems;, Facebook;, Klout, Social Media, social media professionals, Twitter;, web analytics;

Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve

Will “mobile first” one day seem as ridiculous as “Internet Explorer” first?

February 13, 2013February 13, 2013The Engagement Tiercampaign management, Computing, Digital Clarity Group, Facebook;, Google;, Internet, Internet Explorer, iPad, iPhone, mobile device, mobile devices, smart phone, smartphone, Tablet computer, Technology, Tim Walters, ubiquitous web, web analytics;, web content delivery, web designers, Web development

Ridiculous isn’t it to say “IE first”, yet in the olden days of web development when browser compatibility was no such thing – web designers had to think like this, to create a web presence

If You Love Your Content, Set it Free!

September 1, 2012September 1, 2012ObservationsBrian Sollis, content marketing, Feedburner, Google;, Joe Spolsky, mobile device, Robert Rose, Salesforce, Seth Godin;, Twitter;, web analytics;, Web Engagement

I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbour, with my favoured mobile

Introducing the Web Engagement Capability Model

October 30, 2010October 30, 2010Gilbane, The Engagement Tieranalyst, digital marketer, Internet marketing, Marketing, Scott Liewehr, web analytics;, Web Content Management;, Web Engagement, web engagement strategy, Web Engagement thing

I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my

Into the Engagement Tier…

July 30, 2010July 30, 2010Gilbane, The Engagement Tieranalyst, application server infrastructure, campaign management, Content Management, Content Management Systems;, content management/delivery applications, decoupled systems, Facebook;, Josh Bierhof, Twitter;, web analytics;, web content delivery, web destinations, web site centric world, YouTube

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve

Engage with a Persuasive Web Experience

April 1, 2010April 1, 2010Gilbane, The Engagement TierBill Zoellick, Blog, commentator, CRM;, Customer engagement, Frank Gilbane, Gilbane, Gilbane Group, passive consumption media channels, Social Media, social media revolution, web analytics;, Web Engagement, Web Experience Management

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

Prepare for an Analytics Revolution!

October 20, 2009October 20, 2009Web EngagementAnalytics, Data analysis, Eric T Peterson, GPS, Internet marketing, Web Analytics Demystified, web analytics;, Web Engagement

Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better