Posts Tagged ‘Twitter;’

Taking the W out of CMS?

June 24th, 2010 - 10:46 pm § in The Engagement Tier | | 8 Comments
Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) - I wondering if it's time we took the W out of CMS and thought about management and delivery as separate disciplines. I am not the first to think like this, obviously, but it's something I wanted to explore in this blog. [ read more ]

Leaving the Tribes and Becoming a Real Boy

April 8th, 2010 - 8:24 pm § in Observations | | 6 Comments
As you probably know, last week I left Alterian, a marketing platform vendor (who just over 18 months ago acquired my previous WCM vendor employer Mediasurface) for The Gilbane Group. Whilst, I'm accustomed to change, in the last twenty two years (OK, I started young and didn't get an education!) I've only worked for five different employers (and the first eight years was as a public servant) - every year has thrown up new opportunities and change. (I've written a little bit about the start of my career here). But this is different, I am really excited about making a significant, possibly life changing move - having spent the last 15 years representing a vendor - I'm leaving the tribes and just maybe becoming a real boy. [ read more ]

Hovering Over The Back Button?

April 7th, 2010 - 4:53 pm § in Observations | | 2 Comments
As a fresh new broom sweeps through my professional life as I transition from years of vendor representation to that of an analyst - I've changed the title of my blog  (and the URL). I'll obviously write more on my move - but more importantly - changing the name of my blog? Why 'Hovering Over The Back Button'? [ read more ]

On Strategy, Twinterviews and Haiku

February 15th, 2010 - 7:00 pm § in Observations, Social Media | | No Comments
I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I've tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community – I say “we took” but @janusboye certainly had a hand in igniting it. [ read more ]

Tweetdeck Springs to Life at Gilbane Boston

December 10th, 2009 - 12:55 pm § in Observations | | No Comments
Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as I'd been contributing to the 'back channel' through Twitter (#gilbaneboston) I thought I'd expand on some of the those thoughts. First observation is a personal one - this was the first event  that I'd been to where there were a lot of people that know me through this blog or twitter - and initially it was slightly unnerving having people leap straight into conversation with me and thank you to everyone that did. [ read more ]

Does WCM Really Need a Fix?

November 5th, 2009 - 10:36 am § in Content Management, Observations | | No Comments
As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed seeing Jon in action - but as a blogger on this sort of thing, let alone as a WCM vendor it would be rude to ignore the wealth of great points this process threw up. As Jon crowd sourced his presentation content, seemingly every element of a CMS procurement and project got a mention. [ read more ]

Inside the Google Walled Garden

October 16th, 2009 - 12:40 pm § in Observations | | 2 Comments
I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit I've only spent a few hours with Google's latest offerings, SideWiki and Wave, but I have the feeling of being in a privileged walled garden, rather than on the crest of a mainstream wave. Why does is it feel like that? [ read more ]

Software Developers: The New Rock Stars of Marketing

September 18th, 2009 - 1:48 pm § in Observations | | 1 Comment
I smiled at this the other day -"Software Developers: The New Rock Stars of Marketing" - it comes from the article  'Out of the Box' published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up on the kitchen noticeboard in our Bristol office and that phrase is highlighted (can someone explain why developers always sit nearest the kitchen?). So has the geek inherited the earth? Well, marketing anyway... [ read more ]

Techrigy and Persuasive Content

July 31st, 2009 - 9:06 pm § in Persuasive Content, Web Engagement | | 1 Comment
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]

Personal Brand or Not Wanting to Looking Like a Total Cock

July 22nd, 2009 - 6:39 pm § in Observations | | 2 Comments
When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB', of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I talk to is, "Not wanting to looking like a total c**k". [ read more ]