Posts Tagged ‘Social Web’
Don't Forget the Reader
So much for the content and our audience - what about the reader? It's easy to get advice on the content, the tools you should use, the right title, how to leverage the social web, SEO to drive traffic to your site.. etc etc. But... a visitor is not a reader, web analytics will tell you how many people arrived at the site, but statistics say that 2/10 visitors won't get much further than that catchy title of yours. In this post, I think about the reader - the one that hangs in there and wants to read your content.
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Who am I – Part II
February 7th, 2009 - 5:49 am § in Observations | | 2 Comments
Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me?
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The Tweet Effect – Who am I?
January 29th, 2009 - 4:12 pm § in Observations | | 2 Comments
Been encouraged to Twitter and get further involved in the online community - you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in now. Did the obvious things first, wrote two entries that were exactly 140 characters long - then started to view the world through "what's twitterable" eyes (or is that tweeterable?). Is writing this post worth a tweet... hang on.. stop! But who am I twittering as?
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
