Hovering Over The Back Button

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I've tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community – I say “we took” but @janusboye certainly had a hand in igniting it. [ read more ]

I'm going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the end of last year - the decade - that there was a new CMS blogging trend and it's for talking about trends, the CMS blogosphere was alive with predictions. All worthy of comment and I thought maybe I can chuck in some thoughts of my own. [ read more ]

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]

I recently read and commented on one of the many great blog posts out there that give advice on how companies approach the social web, in this article Kevin Gibbons lays down some basics – have a purpose, write well, be transparent and to basically be nice to your audience.

All great points. My comment was to be yourself, be a person.

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So much for the content and our audience - what about the reader? It's easy to get advice on the content, the tools you should use, the right title, how to leverage the social web, SEO to drive traffic to your site.. etc etc. But... a visitor is not a reader, web analytics will tell you how many people arrived at the site, but statistics say that 2/10 visitors won't get much further than that catchy title of yours. In this post, I think about the reader - the one that hangs in there and wants to read your content. [ read more ]

Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me? [ read more ]

Been encouraged to Twitter and get further involved in the online community - you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in now.  Did the obvious things first, wrote two entries that were exactly 140 characters long - then started to view the world through "what's twitterable" eyes (or is that tweeterable?). Is writing this post worth a tweet... hang on..  stop! But who am I twittering as? [ read more ]