Hovering Over The Back Button

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB', of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I talk to is, "Not wanting to looking like a total c**k". [ read more ]

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement, especially for bloggers as they take the experience from a click statistic to a conversation. [ read more ]

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a label for community building; social media web tools – like blogs, wikis and comments. [ read more ]

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think is further evidence in the shifts that have been occurring in this market around Enterprise Content Management and what organisations really want to do. [ read more ]

Good grief, is it true, did I just type that? So it was Interwoven now it's Vignette as the grandees of our industry slip into new ownership and possible away.   It's really too early to comment and as a vendor in the same space, rather than as a partner or analyst, it's probably not my place to contribute the insightful commentary that existing customers or prospects need right now. I suggest you stroll over to Jon Mark's blog  and I am sure folks like CMS Watch and Forrester will have something cooking for us in a minute... But, someone suggested I comment and as a shocked Vignette alumnus, I am... [ read more ]