Posts Tagged ‘Social Media’
That Great Blog You Used to Write
December 3rd, 2011 - 2:01 am § in Observations | | 2 Comments
This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote of my week. As I sought out my buddies Robert Rose and Scott Liewehr for mentioning me and my blog in a workshop they gave at the event – Robert said to me “yes, that great blog you used to write”.
My immediate reaction was obviously “OUCH!” as I zeroed in on the “used to”, completely ignoring the fact he said “great” - and then I thought about it and hey, here is someone that pays attention, he’s noticed that I haven’t blogged in two months and for that I am incredibly grateful! And dammit I better write something..
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Is your Audience Through the Social Media Keyhole?
October 2nd, 2011 - 4:11 pm § in Observations | | 1 Comment
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site - in fact more than the next four most popular sites combined. Commentators are pointing to these numbers and referring to the shrinking web, that to an increasing number of folks Facebook is the web.
Is it really? So what does this mean for content management professionals and content marketers?
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Back to School – Inspiration from Dreamforce
September 7th, 2011 - 12:42 pm § in Observations | | 4 Comments
I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I want to talk about next here and who I am on this blog. It’s the same story on Twitter, my Klout score has crashed!
So, as I took the kids for their first day back at school I resolved I too would return and whilst I was tempted to write a thrilling introspective of my social media writers block, I thought I’d kick off with a kick-off – Dreamforce, seemingly the daddy of all customer day shindigs for the billions of happy Salesforce.com punters. To be precise, I want to write about the keynote, by Mark Benioff – CEO and Chairman. [ read more ]
They don’t know your name..just your number..
Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s new wave song “Living by Numbers”by New New Musik lodged in my head. I imagine that very few people reading this will remember it (or lucky for you, even heard it), but it sprang to mind and stayed there, let me explain..
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An Audience with Brian Solis
April 7th, 2011 - 3:50 pm § in Observations | | No Comments
A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest speaker (as well some fine case studies presented by our partners).
While this isn’t one of those fancy live blogging posts of the event, I was inspired to write a ton of notes and thought I’d share some of those.
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Has CRM Finally Decided it Owns the Customers Digital Voice?
March 30th, 2011 - 2:38 pm § in Observations | | No Comments
So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew relatively well.
For anyone interested in digital engagement whether you call it web (WEM), customer (CEM) or pervasive (PEM) this looks to me like a significant move.
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Who Will Buy This Web Engagement?
December 23rd, 2010 - 3:18 pm § in Content Management, Gilbane, Observations, The Engagement Tier | | 11 Comments
As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I anticipate to be a fine lunch could be an old movie that I think will entertain the girls - the musical Oliver!. In it they sing “Who will buy”, something I have been hearing on blogs and twitter about Web Engagement.
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You say tomato, I say tomato, you say WEM, I say WEM..
When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that, in direct response to a couple of things - firstly I promised in my latest post over at the Gilbane blog to tackle it and secondly Irina Guseva asked the question over Twitter and I needed more than 140 characters...
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Your Website – Your Customer Service Agent
I'm doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly - artificial intelligence. In my research on this I find myself observing an interesting convergence with the Web Engagement / Web Experience mantra that I’ve been peddling here and that there is perhaps something here that we often overlook.
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Things I Learned at Gilbane San Francisco
May 28th, 2010 - 3:14 pm § in Observations | | 2 Comments
Last week was my first Gilbane conference as a Gilbane analyst, having in previous years only served variously as vendor booth bunny, guest speaker or panellist and it was great to focus on meeting folks, listening to some great sessions and participating as a moderator and speaker. Two and a half packed days, that stretched long into the evening felt like a week and my new resolve to keep my blog posts short, could be tested - but I'm going to stick to a couple of key things... honest.
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
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