Posts Tagged ‘Social information processing’

Is your Audience Through the Social Media Keyhole?

October 2nd, 2011 - 4:11 pm § in Observations | | 1 Comment
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site - in fact more than the next four most popular sites combined. Commentators are pointing to these numbers and referring to the shrinking web, that to an increasing number of folks Facebook is the web. Is it really? So what does this mean for content management professionals and content marketers? [ read more ]

Back to School – Inspiration from Dreamforce

September 7th, 2011 - 12:42 pm § in Observations | | 4 Comments
I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I want to talk about next here and who I am on this blog. It’s the same story on Twitter, my Klout score has crashed! So, as I took the kids for their first day back at school I resolved I too would return and whilst I was tempted to write a thrilling introspective of my social media writers block, I thought I’d kick off with a kick-off – Dreamforce, seemingly the daddy of all customer day shindigs for the billions of happy Salesforce.com punters. To be precise, I want to write about the  keynote, by Mark Benioff – CEO and Chairman. [ read more ]

What's the big deal about Coke?

January 25th, 2010 - 9:37 pm § in Observations, Web Engagement | | No Comments
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management? [ read more ]

The Future of Content Management

August 19th, 2009 - 7:00 pm § in Content Management, Social Media | | 4 Comments
CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and speculate on the future of Content Management.I think the Future of Content Management is about people. Is that too predictable, does this mean I am going to wang on about ease of use? [ read more ]

Techrigy and Persuasive Content

July 31st, 2009 - 9:06 pm § in Persuasive Content, Web Engagement | | 1 Comment
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]