Posts Tagged ‘Seth Godin;’
Posts that were inspired or mention Seth Godin – . Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
They don’t know your name..just your number..
Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s new wave song “Living by Numbers”by New New Musik lodged in my head. I imagine that very few people reading this will remember it (or lucky for you, even heard it), but it sprang to mind and stayed there, let me explain..
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An Audience with Brian Solis
April 7th, 2011 - 3:50 pm § in Observations | | No Comments
A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest speaker (as well some fine case studies presented by our partners).
While this isn’t one of those fancy live blogging posts of the event, I was inspired to write a ton of notes and thought I’d share some of those.
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Web Engagement – The Emperor’s New Clothes?
Recently I've been seeing 'an examination' shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it's a figment of the fervid imaginations of software vendor marketing departments possibly in collusion with certain analysts and that dreadful things should be done to it's proponents.
In addition, this week I gave a presentation at GXConnect 2010 - 'Web Engagement, Marketing Buzzword or Business Imperative' - and whilst this isn't a transcript of that presentation I wanted to air this debate. So, is this WEM thing the emperors new clothes, a sharp marketing suit or the boiler suit of the workers on the coal face of getting web stuff done?
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Your Website – Your Customer Service Agent
I'm doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly - artificial intelligence. In my research on this I find myself observing an interesting convergence with the Web Engagement / Web Experience mantra that I’ve been peddling here and that there is perhaps something here that we often overlook.
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Just Read: The Tipping Point
June 1st, 2010 - 6:19 pm § in Books | | No Comments
In a departure from my normal waffle, I wanted to share a book I've just read "The Tipping Point" by Malcolm Gladwell, that I've come to very late - it was first published ten years ago and that anyone who's hung around with marketers for as long as I have really ought to have read it by now!
I like this kind of book (I read a lot of Seth Godin - yeah, yeah, who doesn't?) where authors bring to life their serious marketing theory and techniques through stories - but this one surprised me.
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Personal Brand or Not Wanting to Looking Like a Total Cock
July 22nd, 2009 - 6:39 pm § in Observations | | 2 Comments
When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB', of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I talk to is, "Not wanting to looking like a total c**k".
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Dreaming in Code – No Really!
At some point I need to reconnect with the rest of my life - I realised this as I flicked open "Dreaming in Code", after a day of dealing with Product Development and an evening of refactoring my frankly poorly designed personal coding project (I recently decided that Java coding purely for personal pleasure was a valid hobby) - maybe Dreaming in Code wasn't the best antidote and I need to start thinking about something else.
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
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