Hovering Over The Back Button

In a departure from my normal waffle, I wanted to share a book I've just read "The Tipping Point" by Malcolm Gladwell, that I've come to very late - it was first published ten years ago and that anyone who's hung around with marketers for as long as I have really ought to have read it by now! I like this kind of book (I read a lot of Seth Godin - yeah, yeah, who doesn't?) where authors bring to life their serious marketing theory and techniques through stories - but this one surprised me. [ read more ]

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your 'PB', of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I talk to is, "Not wanting to looking like a total c**k". [ read more ]

At some point I need to reconnect with the rest of my life - I realised this as I flicked open "Dreaming in Code", after a day of dealing with Product Development and an evening of refactoring my frankly poorly designed personal coding project (I recently decided that Java coding purely for personal pleasure was a valid hobby) - maybe Dreaming in Code wasn't the best antidote and I need to start thinking about something else.  [ read more ]