Hovering Over The Back Button

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  "The importance of good content management and governance as a platform for engaging your website visitors" [ read more ]

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management? [ read more ]

I smiled at this the other day -"Software Developers: The New Rock Stars of Marketing" - it comes from the article  'Out of the Box' published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up on the kitchen noticeboard in our Bristol office and that phrase is highlighted (can someone explain why developers always sit nearest the kitchen?). So has the geek inherited the earth? Well, marketing anyway... [ read more ]

I've written a book - alright quite a small book admittedly and when I say 'I've written' - I do mean with the help of various members of our marketing team - @karengibbons, @bob_barker and @lindajvetter  - but none the less, sitting on my desk, fresh from the printers is The Little Book of Web Engagement. It's  88 pages of tips, ideas, quotes and anecdotes on the what, how, why and who of putting your website into the front line of customer engagement. [ read more ]

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking. So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]