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The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work

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Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product you pick it up of […]

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CMS – The Knowledge Workers Industrial Revolution?

Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System. I found this really interesting and it sparked a Twitter conversation with the […]

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