Posts Tagged ‘Google;’
How Mobile Content Saved Christmas
January 13th, 2012 - 3:30 pm § in Observations | | No Comments
It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any list, the handwriting is a little crude and in the very deliberate hand of my youngest daughter it is addressed for the attention of Mr S Claus. I may not be the jolly red fellow, but I have been entrusted to deliver.
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Is your Audience Through the Social Media Keyhole?
October 2nd, 2011 - 4:11 pm § in Observations | | 1 Comment
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site - in fact more than the next four most popular sites combined. Commentators are pointing to these numbers and referring to the shrinking web, that to an increasing number of folks Facebook is the web.
Is it really? So what does this mean for content management professionals and content marketers?
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On Shanty Towns, Bulldozers, Cats and Website Consolidation…
This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds like a great blog post”. So here we are, while the inspiration is still warm - allow me to wheel out an old hobby horse of mine and give it a couple of laps of the yard – not sure I can claim great blog post but.. here goes…
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The 'M' in ECM and ERP
May 13th, 2010 - 11:51 am § in Observations | | 1 Comment
In the discussion of what ECM is, we've seen a few analogies lately of comparing ECM (Enterprise Content Management) with ERP (Enterprise Resource Planning)- me included. Most of this discussion is around the 'E' (such as this by Jon Marks) but I thought I'd have a look at the M. Management. Yes, yes.. I know there is no 'M' in ERP - but bear with me..
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On Strategy, Twinterviews and Haiku
I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I've tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community – I say “we took” but @janusboye certainly had a hand in igniting it.
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Christmas.. I mean Holiday Blog Post
December 24th, 2009 - 1:18 pm § in Persuasive Content, Web Engagement, Writing Content | | No Comments
I have been asked to write a Christmas or holiday themed post, now I don't normally write what I am asked, especially when it sounds this, well lets be honest - cheesy - but, if you bear with me, I think I can do it. So, web content management, persuasive content, customer engagement and the holidays.... hmmm...
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I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post
Today we embarked on an interesting social media challenge, a few folks that I've started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google Wave and set about writing a blog post - in an hour. There was no pre-determined title, no prep, just a blank bit of virtual paper and half a dozen scribblers…
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Inside the Google Walled Garden
October 16th, 2009 - 12:40 pm § in Observations | | 2 Comments
I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit I've only spent a few hours with Google's latest offerings, SideWiki and Wave, but I have the feeling of being in a privileged walled garden, rather than on the crest of a mainstream wave. Why does is it feel like that?
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Google – The New Citizen Engagement Portal
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must adhere to.
It was an incredibly absorbing meeting as we took a fast ride around all elements of where a citizen touches the government, (each of which I would love to have explored for longer than we had) and an interesting mix of mandatory policy, education and technical enablement that his department are driving.
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Blog Comments and Engagement
Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement, especially for bloggers as they take the experience from a click statistic to a conversation.
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
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