Posts Tagged ‘Facebook;’
Taking the W out of CMS?
June 24th, 2010 - 10:46 pm § in The Engagement Tier | | 8 Comments
Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) - I wondering if it's time we took the W out of CMS and thought about management and delivery as separate disciplines. I am not the first to think like this, obviously, but it's something I wanted to explore in this blog.
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What's the big deal about Coke?
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management?
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Inside the Google Walled Garden
October 16th, 2009 - 12:40 pm § in Observations | | 2 Comments
I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit I've only spent a few hours with Google's latest offerings, SideWiki and Wave, but I have the feeling of being in a privileged walled garden, rather than on the crest of a mainstream wave. Why does is it feel like that?
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Techrigy and Persuasive Content
A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing - it's even better when it's an absolutely gem that has everyone talking.
So, I thought I'd better jot down a few thought on this - what does Social Media Monitoring mean for Web Content Management? [ read more ]
Engagement – the new CMS buzzword bus?
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a label for community building; social media web tools – like blogs, wikis and comments. [ read more ]
