Posts Tagged ‘Content Management’
First Gilbane Paper and Dirty Plates
August has been a busy month, hence this neglected blog – but I have been unchained from my desk as I am pleased to say that my first paper for Gilbane has been published. In a departure from my normal web engagement wittering, I have the opportunity to get serious with the meaty subject of website governance / content compliance.
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Into the Engagement Tier…
This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve this writing here...
Recently I wrote an article for my blog – Taking the W out of CMS – exploring content management and content delivery as separate disciplines and this is a follow up to that article.
To summarize that article - firstly, to know me professionally, is to know that when it comes to the tribes of CMS folks, I am firmly in the WCM tepee.
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Taking the W out of CMS?
June 24th, 2010 - 10:46 pm § in The Engagement Tier | | 8 Comments
Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) - I wondering if it's time we took the W out of CMS and thought about management and delivery as separate disciplines. I am not the first to think like this, obviously, but it's something I wanted to explore in this blog.
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Things I Learned at Gilbane San Francisco
May 28th, 2010 - 3:14 pm § in Observations | | 2 Comments
Last week was my first Gilbane conference as a Gilbane analyst, having in previous years only served variously as vendor booth bunny, guest speaker or panellist and it was great to focus on meeting folks, listening to some great sessions and participating as a moderator and speaker. Two and a half packed days, that stretched long into the evening felt like a week and my new resolve to keep my blog posts short, could be tested - but I'm going to stick to a couple of key things... honest.
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The 'M' in ECM and ERP
May 13th, 2010 - 11:51 am § in Observations | | 1 Comment
In the discussion of what ECM is, we've seen a few analogies lately of comparing ECM (Enterprise Content Management) with ERP (Enterprise Resource Planning)- me included. Most of this discussion is around the 'E' (such as this by Jon Marks) but I thought I'd have a look at the M. Management. Yes, yes.. I know there is no 'M' in ERP - but bear with me..
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CMS – The Knowledge Workers Industrial Revolution?
April 12th, 2010 - 4:11 pm § in Observations | | 1 Comment
Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System.
I found this really interesting and it sparked a Twitter conversation with the most learned of my fellow content management professionals - Philippe Parker (@proops) and Zahoor Hussain (@izahoor) and I started to feel that 140 chars wasn't cutting it and was inspired to blog.
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Onboard the Board at CMPros!
Last week I was proud to be voted onto the board at CM Pros, to join a pretty new board under the presidency of Scott Liewehr to take this respected community of practice organisation forward. It's something we've been talking about for six months or so and one look at the industry heavy weights that have been there before gives me an idea of the responsibility ahead for all of us and these are exciting and challenging times for both membership organisations and the discipline of content management.
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Is WordPress a CMS? Hardly? Barely?
March 3rd, 2010 - 2:54 pm § in Observations | | 13 Comments
The perennial "what is a CMS" debate broke out this week, with a fairly innocuous tweet from Dirk Shaw, "I am sorry but wordpress is hardly a web content management system." that many of our CMS community waded into and included this post on CMS Myth arguing in favour and just about everyone arguing against... and crikey I might not be standing next to my on-line friends on this - now Dirk knows what he's talking about, as a Vignette alumnus and blogger, maybe the key to the phrase he used is the word 'hardly' - could I suggest we should say 'barely''?
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TfMA Seminar – Content is still King!
March 1st, 2010 - 6:25 pm § in Content Management, Persuasive Content, Speaking, Web Engagement | | No Comments
Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis: "The importance of good content management and governance as a platform for engaging your website visitors"
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What's the big deal about Coke?
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management?
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
