Posts Tagged ‘Content Management’
Gilbane 2011 – All the cool web kids are social, is your CMS ready to hang with them?
This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston.
I say ‘old haunt’ as I was actually completely blindsided by the fact it was not at the Westin in Copley Place – which, by my reckoning, it had been there since before Vignette was founded (or when we were all children). Therefore my cunning plan to stay in my current favorite reasonably priced hotel in Boston (the Colonnade), positioned just outside the Copley place action was a bad one.
Anyway, besides my mistake, the venue was actually great and better than the half mall/half hotel that is Copley...
.....but this is not a travelogue, I am here to write about my presentation.
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That Great Blog You Used to Write
December 3rd, 2011 - 2:01 am § in Observations | | 2 Comments
This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote of my week. As I sought out my buddies Robert Rose and Scott Liewehr for mentioning me and my blog in a workshop they gave at the event – Robert said to me “yes, that great blog you used to write”.
My immediate reaction was obviously “OUCH!” as I zeroed in on the “used to”, completely ignoring the fact he said “great” - and then I thought about it and hey, here is someone that pays attention, he’s noticed that I haven’t blogged in two months and for that I am incredibly grateful! And dammit I better write something..
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Is your Audience Through the Social Media Keyhole?
October 2nd, 2011 - 4:11 pm § in Observations | | 1 Comment
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site - in fact more than the next four most popular sites combined. Commentators are pointing to these numbers and referring to the shrinking web, that to an increasing number of folks Facebook is the web.
Is it really? So what does this mean for content management professionals and content marketers?
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Adding Pervasive to the Engagement Lexicon (a new Russian doll)
As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement.
Ah hah! I can already hear the cynics pursing their lips and maybe clicking on the back button as you suspect that I've either over done it on a new brand of Kool Aid, my transformation to the dark side is complete or perhaps here is another vendor trying to carve a new segment – but please hear me out.
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Localization – Do You Know the Dutch?
Late last year, I was on a business trip to do a keynote speech Amsterdam. Over dinner the night before I was asked a really interesting question - 'Do you know the Dutch?'
Notice the 'the' in the question, I was not being asked if I knew the language, but if I knew the people, the culture and what to expect of my audience the next day. I've been meaning to blog about this since.
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Throwing The Vendor Baby Out With The Implementation Bath Water?
February 4th, 2011 - 8:11 pm § in Observations | | 6 Comments
This is a post that I've been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools problem.
Also, I confess having been in sales situations as a vendor that have preyed on the fact that an organization perceived that their incumbent product couldn't do x, y or z when, in truth you can be fairly sure something has gone wrong along the way.
Yes, we are in an industry that is driven by change, of the next best thing, but.. I just want to take a moment and think about the merits of sticking with what we have...
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Who Will Buy This Web Engagement?
December 23rd, 2010 - 3:18 pm § in Content Management, Gilbane, Observations, The Engagement Tier | | 11 Comments
As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I anticipate to be a fine lunch could be an old movie that I think will entertain the girls - the musical Oliver!. In it they sing “Who will buy”, something I have been hearing on blogs and twitter about Web Engagement.
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Web Engagement – The Emperor’s New Clothes?
Recently I've been seeing 'an examination' shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it's a figment of the fervid imaginations of software vendor marketing departments possibly in collusion with certain analysts and that dreadful things should be done to it's proponents.
In addition, this week I gave a presentation at GXConnect 2010 - 'Web Engagement, Marketing Buzzword or Business Imperative' - and whilst this isn't a transcript of that presentation I wanted to air this debate. So, is this WEM thing the emperors new clothes, a sharp marketing suit or the boiler suit of the workers on the coal face of getting web stuff done?
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Content vs Conversation – no.. email is not a CMS…
November 9th, 2010 - 11:04 pm § in Observations | | 1 Comment
I've just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression "content vs conversation" when talking about the way content is shared in their organization.
How, like an awful lot of our organizations there is an awful lot of content residing in e-mail - and this has inspired me to reach for Wordpress.
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On Shanty Towns, Bulldozers, Cats and Website Consolidation…
This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds like a great blog post”. So here we are, while the inspiration is still warm - allow me to wheel out an old hobby horse of mine and give it a couple of laps of the yard – not sure I can claim great blog post but.. here goes…
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
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