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Ian Truscott
Marketing,Technology Strategy and Growth Executive

A technology, strategy and marketing executive with broad experience taking products to market, leading teams and blue chip clients through the digital transformation challenge that these organisations face today.

What have I done so far?
  • Driven revenue growth: Contributed to an agency doubling in size and revenue two years in a row (recognised by Inc magazine) successfully taken software products to market through strategy and marketing and directly grown revenue and new client business in various sales roles.
  • Provided leadership: In software product development, product marketing, building consulting practices, implementing global projects and as a trusted client advisor.
  • Become a recognised digital subject matter expert: Through a career foundation in technology, have experience of a wide range of digital transformation challenges, digital customer experience programmes, content marketing and software solutions. I have contributed to various publications and spoken at conferences.
  • Grown teams and people: Some of the proudest moments of my career are in the development and feedback I have had from the various diverse, often global teams I have managed, while living and working in both the UK and US.
  • Worked with great clients: During my career I have been fortunate enough to work on strategic projects with some great clients, including AstraZeneca, American Express, Jaguar Landrover, Nasdaq, SAS and 3M.
Now

February 2016 to present)

Growth Director
MRM Meteorite, London

MRM Meteorite is a multi-award winning integrated, digital and direct marketing agency, creating meaningful connections between our clients and their customers through a combination of data, creative and technology. We are part of MRM//McCann, McCann Worldgroup and IPG. My role is to drive the continued growth of our agency and the success of our clients through our consulting expertise, technical capabilities and strategic technology partnerships..

Then

March 2014 to February 2016

SVP Content Marketing Strategy / Client Partner
Tahzoo, Washington, DC & London UK

Member of the leadership team contributed to doubling in size and revenue in 2014/15, resulting in recognition by Inc. magazine as one of the top 100 fastest growing companies in the US.

Provided strategic advice to C and VP leaders within our clients to ensure that they took advantage of the opportunity of their data, content, technology and people to provide engaging digital customer experiences.

Established and grew a content strategy practice within Tahzoo out of our DC office, expanding our services portfolio to help our clients create and maintain “outside-in” content marketing programs to engage their audience with relevant, useful content.

Relocated back to UK as Client Partner, responsible for our client success, revenue growth across technical implementations, strategic consulting engagements and channel partner business in this territory.

Worked with a wide range of strategic clients, including Jaguar Landrover, Nasdaq and American Express.

March 2011 to March 2014

Global VP, Product Marketing & Content Marketing
SDL, New York, NY

Led and grew a global team that developed and executed the product marketing strategy for a broad portfolio of content management and digital marketing products.

Engaged with customers to understand their needs in terms of product development and thought leadership, created an Executive Advisory Council as part of this program.

Developed and led the SDL content marketing strategy and execution, telling remarkable, relevant, coherent, consistent stories that drove campaigns, lead generation, PR and social media outreach. Starting an online publication (InsideCXM) that grew an audience, created qualified opportunities and engaged customer experience thought leaders.

Led the evangelism of SDL’s capabilities through public speaking, writing and social media.

March 2010 to March 2011

Senior Analyst
Gilbane Group, London & New York

Senior Analyst for the Gilbane Group’s Web Content Management Practice. Gilbane Group, a division of Outsell, Inc. A provider of analyst & consulting services focused on content technologies including; web content management (WCM), multilingual content, enterprise search, enterprise social media, publishing or ECM.

Provided strategic evaluation, analysis and recommendations to Fortune 500 clients, specifically evaluating CMS and DAM systems for a global software vendor with over $3B in revenue and a global CPG manufacturer with over $30B in revenues, that also included a review and recommendations of their direct to consumer e-commerce systems and strategy.

Worked with a number of digital experience solution vendors, including WCM and related technologies to provide go-to-market and product strategy advice as well as development of content marketing thought leadership material – enabling them to realize an improvement in leads and revenue.

Invited to speak at a number of industry events and to run strategic workshops.

August 2008 to April 2010

SVP, Web Content Management Strategy
Alterian, Bristol, UK

Joined Alterian as part of their acquisition of Mediasurface.

Defined the Web Content Management product strategy across the Immediacy and Morello brands. Develop product marketing strategies and value propositions for our solutions.

December 2003 to August 2008

Director Product Marketing then CTO
Mediasurface, Newbury, UK

Mediasurface was a leading web content management solution, used by large parts of the British Government, large clients like Thomson Reuters, WWE and AstraZeneca.

Joined Mediasurface as part of a turnaround under a new management team, initially working with pre-sales, before leading product marketing and then becoming CTO.

October 2000 to December 2003

Senior Pre-Sales Engineer | Technical Account Manager
Vignette, Maidenhead, UK

Worked with prospective clients in understanding their business processes and pains, developing bespoke product demonstrations and back office integration examples, giving product and technical presentations and preparing proposals.

Became a Technical Account Manager and led large scale client engagements as a trusted technology advisor.

November 1996 to October 2000

Supply Chain Technology Lead
Manugistics, Bracknell, UK & Washington DC

Worked across the Manugistics business in both in the UK and during a 2 year spell in the US, providing technology leadership around their supply chain optimisation software, specifically focused on enterprise application integration (EAI), both with blue chip clients (including McDonalds and Sara Lee Bakeries) and internally, leading the development of a business intelligence product.

June 1988 to November 1996

Computer Operator | UNIX Admin | Secure Systems Specialist
Metropolitan Police, New Scotland Yard

Took a vocational approach to my further education by serving an IT and management apprenticeship with the civil service.

Starting as a computer operator on various systems including fingerprint recognition, serious crime and anti-terrorist. Managed a team of operators and help desk. Provided support for a number of secure systems used by police and security agencies (required security vetting to the highest DV level), technical lead to new implementation projects, their planning and relationships with vendors.

Completed various management development programs, sponsored Open University degree study and AIX tech certification – also received a deputy commissioner commendation for the successful implementation of a Personnel and Training (HR) System.

Other stuff

Since September 2009

Columnist
CMSWire

Semi-regular columnist for CMSWire – a popular web magazine published by Simpler Media Group, Inc. whose daily updates keep you in the know about Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management.

March 2010 to March 2013

Board of Directors
Content Management Professionals Association

Elected onto the board for CM Pros (Content Management Professionals association).

Created before the social media enabled age of LinkedIn, CM Pros was a collaborative community of practice advancing the field of content management. Its members reflected the cross-disciplinary nature of the field, and shared a passion for managing content effectively.

Our association dropped it’s subscription model and became a LinkedIn Group.

Recommendations

From my LinkedIn profile, these are some of the recommendations people have posted

“I’ve had the pleasure of working with Ian on his articles for CMSWire for over five years. Throughout, he manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input. “

— Siobhan Fagan, Editorial Manager, Simpler Media Group, Inc.,

“Ian is a creative and energetic person with strong principals and abilities to make things happen. Over the course of three years, Ian and I worked together on many projects from a sales and marketing perspective, I always trusted his critical thinking and ability to synergize sales needs with marketing and finance process and impact.”

— Ron Judd, worked directly with Ian at SDL plc

“Intelligent, Jovial, Enthusiastic… these are a few of the words that I associate with Ian, but first and foremost is Integrity. I had the pleasure of working for Ian for a few years, and I got to see how he manages complicated and challenging situations without ever resorting to the uglier workplace politics we all know and hate. Without a doubt he’s a consummate professional that knows his way around content marketing. He has the gift of gab and knows how to speak to a crowd, but his leadership is what I admire most. As my manager, he always ensured I was informed about the company’s direction and how we as a team needed to respond to emerging issues. He provided guidance when required and always made time when I needed to talk to him (not easy to do with our regular workloads). He strove to facilitate team camaraderie and taught me a lot about how to create great content. I wouldn’t hesitate to work with and for Ian again in the future.”

— Andrew Thomas, reported to Ian at SDL plc

“Ian joined Alterian with the acquisition of Media Surface and quickly integrated himself into the new organisation. Ian brought a wealth of WCM knowledge and skills, together with a dedication to making the product successful. A man of deeply held and well supported ideas, Ian is great at communicating them to all levels of the organisation internally and externally.”

— Chris Nolan, managed Ian indirectly at Alterian

“I worked with Ian for many years at Mediasurface/Alterian. Usually on opposing sides of the Development/Sales and Marketing fence. He is an extremely hard working professional, very passionate and knowledgeable about the WCM market space. Definitely someone I like to catch up with to discuss the
goings on in this challenging and ever changing industry.”

— Mike Read, worked with Ian at Alterian

“Beyond just being a fun bloke to work with, Ian is an engaging, knowledgeable, and passionate professional. His deep experience in the content management industry and willingness to share data and viewpoints make Ian a valuable resource for any team he is on. I would not hesitate to work with Ian again.”

— Ivan Chalif, worked directly with Ian at Alterian

“Ian is a wealth of knowledge about the history, growth, and future of Web content management and online engagement. He was always willing to share his experience to help guide my work — and provide articulate and valuable insights to improve the decisions that I make. It was a pleasure to work and learn from Ian.”

— Keith K. Tsang, reported to Ian at Alterian

“Product. Communications. Customer. When I worked with him, Ian Truscott excelled at all three. Ian was such fun to work with and the safest pair of hands to take to a customer meeting. Always eager to learn and be better – despite already being fabulous -it is not wonder Ian has excelled in his career over the last decade. I would recommend Ian very highly to anyone lucky enough to have the chance to work with him.”

— Marina Grazier, worked indirectly for Ian at Vignette

“One of the recurrign pleasures of the high tech market is not only the calibre of people you encounter but
also the opportunity to work with them in different stages of your , and thei, career. Ian is a prime example of this: Firstly, he impressed me first with his product knowledge, communicaiton skills and maturity of customer management at Vignette. Secondly, we had the opportunity to reconnect in his role at Alterian/Mediasurface, where it is self evident his business acumen, technology insights and overall market analysis have evovled to shape him as a lead in his field.”

— Andrew Ewing, managed Ian indirectly at Vignette

“Ian has a unique blend of technical ability, commercial awareness, good humour and perseverence which
makes him a great value member of the team. He gets the job done every time, with style.”

— Will Lovatt, worked with Ian at Vignette

“A truly exceptional Sales Engineer. This is the guy you need for that BIG deal. I worked closely with Ian when we closed BMW UK and other deals and his tenacity and professionalism were first class. A winner.”

— Andrew Bartlam #, worked directly with Ian at Vignette