When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that, in direct [ read more ]
September 21st, 2010 - 7:10 pm in Content Management, Gilbane
This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that [ read more ]
September 8th, 2010 - 7:00 pm in Observations, The Engagement Tier
I was delighted to recently be asked to comment on a paper by Robert Rose over at Big Blue Moose as he dives into the waters of analysis and research with his first paper - Marketing From The Cloud [ read more ]
September 6th, 2010 - 4:40 pm in Content Management, Gilbane
August has been a busy month, hence this neglected blog – but I have been unchained from my desk as I am pleased to say that my first paper for Gilbane has been published. In a departure from my [ read more ]
July 28th, 2010 - 9:56 am in Observations, The Engagement Tier
Alright, hands up who didn’t approach the Adobe acquisition of Omniture with some puzzlement and surprise? Well, now it’s making sense as these proud parents arrange the wedding of their [ read more ]
