Hovering Over The Back Button

WEM Is DEAD.. it’s all about the Multi’s..

May 17th, 2011 - 8:52 pm in Observations

I have learnt from my American colleagues that according to some the end of the world is nigh, or the 21st May to be exact – so as the big day approaches let me be the first to proclaim that WEM is [ read more ]

They don’t know your name..just your number..

April 25th, 2011 - 5:36 pm in Observations, The Engagement Tier

Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English [ read more ]

An Audience with Brian Solis

April 7th, 2011 - 3:50 pm in Observations

A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest speaker (as well [ read more ]

Has CRM Finally Decided it Owns the Customers Digital Voice?

March 30th, 2011 - 2:38 pm in Observations

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like [ read more ]

Adding Pervasive to the Engagement Lexicon (a new Russian doll)

March 17th, 2011 - 2:42 pm in Observations, The Engagement Tier

As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement. Ah hah! [ read more ]

Back Up to the Plate

March 5th, 2011 - 4:59 pm in Observations

So… around a year ago I was merrily blogging that I had left the vendor tribes and become a real boy as I became an affiliate analyst for Outsell’s Gilbane Group and looked forward to a change of [ read more ]