Thanks for your interest in my blog, I also write for a number of other publications - so here are some of those most recent articles.
Navigating the 3 C’s of Customer Experience – Step 3: Control
This is the third of a three article series, breaking CXM into three disciplines around customer, content and control. This article Control refers to the orchestration of multi-channel relevant content publishing. Continue to article
Optimising your mobile customer experience: Six questions to consider
Recently I wrote this article for Sift Media's MYCUSTOMER.COM. A web publication that focuses on customer intelligence, customer experience, marketing and social CRM. In it I outline six key questions marketers need to consider for mobile engagement strategy. To read the whole article you'll need to register for free with the website.
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Other writing – 2012 Roundup
A roundup of articles that I published outside of this blog during 2012, while working for SDL. During 2012 I was fortunate enough to have the opportunity to write for a number of publications including; CMO.com, Website Magazine, CMSWire, Loyalty 360 and Business Insider. Continue to article
Other writing – a roundup of 2011
In 2011 I published my last paper for The Gilbane Group and said hello to SDL and apart from regularly contributing to the SDL corporate blog, I also wrote for ReadWriteWeb, CMS Wire, Online Media Journal and the Cloud Computing Journal. Continue to article
External writing – roundup of 2010
For the majority of 2010 I was working for The Gilbane Group as an analyst, where I wrote a number of papers, external articles and blog posts, for publications such as CMS Wire, Fierce Content Management, Smart Inishgts and Engaging Times. Continue to article
Other writing – 2009 Roundup
Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Continue to article