Comments on: Engagement – the new CMS buzzword bus? http://www.iantruscott.me/engagement-the-new-cms-buzzword-bus#utm_source=feed&utm_medium=feed&utm_campaign=feed Hi, a few thoughts about our industry, content management, social media and engaging over the web… Sat, 17 Jul 2010 14:35:23 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Bill Swatling http://www.iantruscott.me/engagement-the-new-cms-buzzword-bus/comment-page-1#comment-69 Bill Swatling Wed, 10 Feb 2010 17:58:28 +0000 http://www.persuasivecontent.com/?p=279#comment-69 I think "Engagement" goes beyond social media. One important aspect beyond content and social is applications. When I go a web site, I want to be able to do everything I want to do with that company on that web site. I don't want to have to find my way to another site in order to check my order and another part of the site if I am a business partner. Engagement is to bring all of the ways that I interact into one, unified web experience. I think “Engagement” goes beyond social media. One important aspect beyond content and social is applications. When I go a web site, I want to be able to do everything I want to do with that company on that web site. I don’t want to have to find my way to another site in order to check my order and another part of the site if I am a business partner. Engagement is to bring all of the ways that I interact into one, unified web experience.

]]> By: Ian http://www.iantruscott.me/engagement-the-new-cms-buzzword-bus/comment-page-1#comment-68 Ian Thu, 18 Jun 2009 10:09:06 +0000 http://www.persuasivecontent.com/?p=279#comment-68 Thanks for your comment Zahoor - absolutely agree, Engagement is a focus on people not web page hits. My point is that traditional web analytics is a start, I want to explore that point more in future posts as I didn't want to run on too long in this one - you are right, insight comes from a more holistic view of your audience. Thanks for your comment Zahoor – absolutely agree, Engagement is a focus on people not web page hits. My point is that traditional web analytics is a start, I want to explore that point more in future posts as I didn’t want to run on too long in this one – you are right, insight comes from a more holistic view of your audience.

]]> By: Zahoor Hussain http://www.iantruscott.me/engagement-the-new-cms-buzzword-bus/comment-page-1#comment-67 Zahoor Hussain Tue, 16 Jun 2009 13:35:42 +0000 http://www.persuasivecontent.com/?p=279#comment-67 I think engagement is about moving beyond web content management to a point where CMS, CRM and Social media meets Analytics. Buyers are looking for an integrated platform to better know the how's and why's of their target audiences. Fortunately this means we have moved beyond the point where website page views is an important statistic! Engagement also requires a shift from an organisations editorial and publishing model to one where everyone could be a contributor irrespective of the platform (e.g. twitter, facebook), this requires addressing different technical and cultural issues, it's dealing with the latter which is the most challenging! I think engagement is about moving beyond web content management to a point where CMS, CRM and Social media meets Analytics. Buyers are looking for an integrated platform to better know the how’s and why’s of their target audiences. Fortunately this means we have moved beyond the point where website page views is an important statistic!

Engagement also requires a shift from an organisations editorial and publishing model to one where everyone could be a contributor irrespective of the platform (e.g. twitter, facebook), this requires addressing different technical and cultural issues, it’s dealing with the latter which is the most challenging!

]]> By: Ian http://www.iantruscott.me/engagement-the-new-cms-buzzword-bus/comment-page-1#comment-66 Ian Fri, 12 Jun 2009 09:19:34 +0000 http://www.persuasivecontent.com/?p=279#comment-66 Hi <a href="#comment-1886" rel="nofollow">@Jeremiah Fellows</a> - Thanks for your comment. I agree, no-one should start a blog or any kind of website without having even the sketchiest set of objectives. There was a good article in the New York Times about dying blogs - http://www.nytimes.com/2009/06/07/fashion/07blogs.html?_r=1&scp=4&sq=blogs&st=cse - which I think also speaks about peoples expectations and lack of realistic objectives for starting a blog. Anyway, back to your point - I guess in a blog example, if your objective is be read - then yes - there is value in the silent majority. If your objective is to start a conversation and nobody else is joining in then converting that silent majority to engaged members of your community is your challenge. But just knowing you have a silent majority, having some sort of analysis in place is a good start. Hi @Jeremiah Fellows – Thanks for your comment. I agree, no-one should start a blog or any kind of website without having even the sketchiest set of objectives. There was a good article in the New York Times about dying blogs – http://www.nytimes.com/2009/06/07/fashion/07blogs.html?_r=1&scp=4&sq=blogs&st=cse – which I think also speaks about peoples expectations and lack of realistic objectives for starting a blog.
Anyway, back to your point – I guess in a blog example, if your objective is be read – then yes – there is value in the silent majority. If your objective is to start a conversation and nobody else is joining in then converting that silent majority to engaged members of your community is your challenge. But just knowing you have a silent majority, having some sort of analysis in place is a good start.

]]> By: Jeremiah Fellows http://www.iantruscott.me/engagement-the-new-cms-buzzword-bus/comment-page-1#comment-65 Jeremiah Fellows Thu, 11 Jun 2009 21:24:47 +0000 http://www.persuasivecontent.com/?p=279#comment-65 If you do not have correlation between the number of times a blog is read or the number of twitter followers and some type of conversion or strategic objective being met, does that silent majority have value? If you do not have correlation between the number of times a blog is read or the number of twitter followers and some type of conversion or strategic objective being met, does that silent majority have value?

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