http://www.iantruscott.me/day-and-omniture-to-be-married-adobe-to-pay-for-the-wedding#utm_source=feed&utm_medium=feed&utm_campaign=feed Hi, I'm Ian Truscott here are a few of my thoughts about our industry, content management and engaging over the web… Mon, 06 Feb 2012 17:26:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.iantruscott.me/day-and-omniture-to-be-married-adobe-to-pay-for-the-wedding/comment-page-1#comment-5999 Mike Thu, 10 Mar 2011 08:37:11 +0000 http://www.iantruscott.me/?p=1039#comment-5999 I'm not sure that Adobe know how to do business in the Enteprise space. They spent years trying to build their LiveCycle brand, but have achieved little traction. And their Cloud solutions are very unfocussed. So far, the evidence is that they really only understand Desktop Apps - not the business of enterprise. (this may be partly due to the loss of Bruce Chizen, who was a sales guy through and through. Shantanu Narayen is a great techie - but maybe not such a genius when it comes to sales.) I’m not sure that Adobe know how to do business in the Enteprise space.
They spent years trying to build their LiveCycle brand, but have achieved little traction. And their Cloud solutions are very unfocussed.
So far, the evidence is that they really only understand Desktop Apps – not the business of enterprise.
(this may be partly due to the loss of Bruce Chizen, who was a sales guy through and through. Shantanu Narayen is a great techie – but maybe not such a genius when it comes to sales.)

]]> http://www.iantruscott.me/day-and-omniture-to-be-married-adobe-to-pay-for-the-wedding/comment-page-1#comment-480 Patric DelCioppo Mon, 02 Aug 2010 19:48:47 +0000 http://www.iantruscott.me/?p=1039#comment-480 I wonder how much Adobe's intention in acquiring Day is really to "wed" it to Omniture, as I see more immediate relevance of Day's technology to Adobe's core products. Integrating CQ, possibly the most WYSIWYG-oriented enterprise CMS I've seen, with visual tools like Photoshop and Dreamweaver to build CQ templates wouldn't be completely out of left field. The persistence flexibility in CRX and DAM is well-suited to sparse and malleable data sets - exactly the kind of metadata we can expect to find on multimedia assets which haven't historically been the domain of information workers and which might be organized in any number of ways by a creative agency. We might see an injection of Day's infrastructure principles into Adobe's LifeCycle or CS Live offerings. Here's hoping Adobe's use of Day breathes some life into content management by getting past an antiquarian notion of "pages and documents" and acknowledging the diversity of content in all its forms. I wonder how much Adobe’s intention in acquiring Day is really to “wed” it to Omniture, as I see more immediate relevance of Day’s technology to Adobe’s core products.
Integrating CQ, possibly the most WYSIWYG-oriented enterprise CMS I’ve seen, with visual tools like Photoshop and Dreamweaver to build CQ templates wouldn’t be completely out of left field.
The persistence flexibility in CRX and DAM is well-suited to sparse and malleable data sets – exactly the kind of metadata we can expect to find on multimedia assets which haven’t historically been the domain of information workers and which might be organized in any number of ways by a creative agency. We might see an injection of Day’s infrastructure principles into Adobe’s LifeCycle or CS Live offerings.
Here’s hoping Adobe’s use of Day breathes some life into content management by getting past an antiquarian notion of “pages and documents” and acknowledging the diversity of content in all its forms.

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