Comments on: Consent as Currency http://www.iantruscott.me/consent-as-currency#utm_source=feed&utm_medium=feed&utm_campaign=feed Hi, a few thoughts about our industry, content management, social media and engaging over the web… Mon, 02 Aug 2010 19:48:47 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ian http://www.iantruscott.me/consent-as-currency/comment-page-1#comment-86 Ian Mon, 20 Jul 2009 15:27:32 +0000 http://www.persuasivecontent.com/?p=403#comment-86 Thanks for your comment Jon, it is indeed really interesting and I agree, it's about turning these initial little bits of consent into engaging relationships and ultimately creating advocacy - people identifying themselves with you, your brand and (as Seth Godin describes it) your tribe. Thanks! Ian Thanks for your comment Jon, it is indeed really interesting and I agree, it’s about turning these initial little bits of consent into engaging relationships and ultimately creating advocacy – people identifying themselves with you, your brand and (as Seth Godin describes it) your tribe.

Thanks!

Ian

]]> By: jon burg http://www.iantruscott.me/consent-as-currency/comment-page-1#comment-85 jon burg Mon, 20 Jul 2009 11:06:15 +0000 http://www.persuasivecontent.com/?p=403#comment-85 What a GREAT post! It's incredible to consider the transition we've gone through. In the 90s it was about possibilities, then access. With pervasive distribution and louder noise than ever before, you're spot on, it's about consent. What becomes powerful, is when you move beyond consent - into a relationship. Relationships may start with consent, but they may hopefully net in active desire, and advocacy. Very few brands have even worked out consent, it's going to be interesting working in this industry over the coming decade. Thanks for sharing! Great stuff. What a GREAT post! It’s incredible to consider the transition we’ve gone through. In the 90s it was about possibilities, then access. With pervasive distribution and louder noise than ever before, you’re spot on, it’s about consent. What becomes powerful, is when you move beyond consent – into a relationship. Relationships may start with consent, but they may hopefully net in active desire, and advocacy. Very few brands have even worked out consent, it’s going to be interesting working in this industry over the coming decade.

Thanks for sharing! Great stuff.

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