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	<title>Comments for Hovering Over The Back Button</title>
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	<link>http://www.iantruscott.me</link>
	<description>Hi, I&#039;m Ian Truscott here are a few of my thoughts about our industry, content management and engaging over the web…</description>
	<lastBuildDate>Fri, 20 Jan 2012 18:21:18 +0000</lastBuildDate>
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		<title>Comment on Is the C in CXM actually Credibility? by Ian</title>
		<link>http://www.iantruscott.me/is-the-c-in-cxm-actually-credibility/comment-page-1#comment-18814</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Fri, 20 Jan 2012 18:21:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1702#comment-18814</guid>
		<description>Thanks Philippe - certainly not proposing another acronym and the &#039;C&#039; in CXM is firmly customer, I was just shoehorning another C into this conversation.

The Steve Jobs quote, absolutely - that was the point I was trying to make. In that engagement is about gaining credibility and therefore trust. Good point too about font, would people take this post seriously if I wrote it in Comic Sans? 

Thanks!

@iantruscott</description>
		<content:encoded><![CDATA[<p>Thanks Philippe &#8211; certainly not proposing another acronym and the &#8216;C&#8217; in CXM is firmly customer, I was just shoehorning another C into this conversation.</p>
<p>The Steve Jobs quote, absolutely &#8211; that was the point I was trying to make. In that engagement is about gaining credibility and therefore trust. Good point too about font, would people take this post seriously if I wrote it in Comic Sans? </p>
<p>Thanks!</p>
<p><a href="http://twitter.com/iantruscott" rel="nofollow">@iantruscott</a></p>
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		<title>Comment on Is the C in CXM actually Credibility? by Philippe Parker</title>
		<link>http://www.iantruscott.me/is-the-c-in-cxm-actually-credibility/comment-page-1#comment-18793</link>
		<dc:creator>Philippe Parker</dc:creator>
		<pubDate>Fri, 20 Jan 2012 09:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1702#comment-18793</guid>
		<description>I&#039;m glad you&#039;re not proposing yet another three-letter acronym, just re-purposing one that exists already...
Far be it for me to reference Steve Jobs, but didn&#039;t he say that brand was trust? If you want people to trust your products and services, that needs to be reflected in your online presence too.
So while I agree with the contents of your post, I really dislike your font.</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad you&#8217;re not proposing yet another three-letter acronym, just re-purposing one that exists already&#8230;<br />
Far be it for me to reference Steve Jobs, but didn&#8217;t he say that brand was trust? If you want people to trust your products and services, that needs to be reflected in your online presence too.<br />
So while I agree with the contents of your post, I really dislike your font.</p>
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		<title>Comment on Gilbane 2011 &#8211; All the cool web kids are social, is your CMS ready to hang with them? by James Hoskins</title>
		<link>http://www.iantruscott.me/gilbane-2011-all-the-cool-web-kids-are-social-is-your-cms-ready-to-hang-with-them/comment-page-1#comment-16142</link>
		<dc:creator>James Hoskins</dc:creator>
		<pubDate>Fri, 09 Dec 2011 09:45:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1659#comment-16142</guid>
		<description>cool :)</description>
		<content:encoded><![CDATA[<p>cool <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Comment on That Great Blog You Used to Write by Ian</title>
		<link>http://www.iantruscott.me/that-great-blog-you-used-to-write/comment-page-1#comment-15816</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Sun, 04 Dec 2011 23:29:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1642#comment-15816</guid>
		<description>Robert, 

Thank you my friend - Let me know when you are next on our coast, I definitely owe you a Martini - just for shaming me into writing here!

Cheers!!

Ian</description>
		<content:encoded><![CDATA[<p>Robert, </p>
<p>Thank you my friend &#8211; Let me know when you are next on our coast, I definitely owe you a Martini &#8211; just for shaming me into writing here!</p>
<p>Cheers!!</p>
<p>Ian</p>
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		<title>Comment on That Great Blog You Used to Write by Robert Rose</title>
		<link>http://www.iantruscott.me/that-great-blog-you-used-to-write/comment-page-1#comment-15732</link>
		<dc:creator>Robert Rose</dc:creator>
		<pubDate>Sun, 04 Dec 2011 00:00:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1642#comment-15732</guid>
		<description>Ian.... 
Very nice to see that the &quot;great blog&quot; is alive once again.... I do, indeed, miss your voice when it&#039;s gone... So, am very glad to see that it&#039;s back.   Wonderful to see you at Gilbane - and tip one back with you.    

I&#039;m hoping that this is just the start of a regular reason to come hopping back to Hovering Over The Back button... 

Cheers, Mate... 

~rr</description>
		<content:encoded><![CDATA[<p>Ian&#8230;.<br />
Very nice to see that the &#8220;great blog&#8221; is alive once again&#8230;. I do, indeed, miss your voice when it&#8217;s gone&#8230; So, am very glad to see that it&#8217;s back.   Wonderful to see you at Gilbane &#8211; and tip one back with you.    </p>
<p>I&#8217;m hoping that this is just the start of a regular reason to come hopping back to Hovering Over The Back button&#8230; </p>
<p>Cheers, Mate&#8230; </p>
<p>~rr</p>
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		<title>Comment on Is your Audience Through the Social Media Keyhole? by James Hoskins</title>
		<link>http://www.iantruscott.me/is-your-audience-through-the-social-media-keyhole/comment-page-1#comment-13616</link>
		<dc:creator>James Hoskins</dc:creator>
		<pubDate>Tue, 11 Oct 2011 09:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1590#comment-13616</guid>
		<description>You make some good points in this Ian. I find it somewhat ironic that the web users of the past couldn&#039;t wait to break free of the walled gardens created by the big tech players eager to exploit knowledge of their interests. Today it seems that the mainstream apathetic consumer is more than happy to give away their personal data and privacy without getting very much in return. No doubt the mainstream will go through the same cycles of disillusionment at some point but at a much slower rate - so plenty of time for them to be exploited ruthlessly until they realise what&#039;s happened :)

BTW - It&#039;s a shame SDL Tridion has dropped out of the CMS-Connected events - the last one turned out to be an excellent debate on proprietary versus open source and I was hoping the Adobe/SDL Tridion would be similarly enlightenning on areas such as multi-lingual customer engagement :(</description>
		<content:encoded><![CDATA[<p>You make some good points in this Ian. I find it somewhat ironic that the web users of the past couldn&#8217;t wait to break free of the walled gardens created by the big tech players eager to exploit knowledge of their interests. Today it seems that the mainstream apathetic consumer is more than happy to give away their personal data and privacy without getting very much in return. No doubt the mainstream will go through the same cycles of disillusionment at some point but at a much slower rate &#8211; so plenty of time for them to be exploited ruthlessly until they realise what&#8217;s happened <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>BTW &#8211; It&#8217;s a shame SDL Tridion has dropped out of the CMS-Connected events &#8211; the last one turned out to be an excellent debate on proprietary versus open source and I was hoping the Adobe/SDL Tridion would be similarly enlightenning on areas such as multi-lingual customer engagement <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>Comment on Back to School &#8211; Inspiration from Dreamforce by James Hoskins</title>
		<link>http://www.iantruscott.me/back-to-school-inspiration-from-dreamforce/comment-page-1#comment-12938</link>
		<dc:creator>James Hoskins</dc:creator>
		<pubDate>Fri, 09 Sep 2011 13:09:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1567#comment-12938</guid>
		<description>Oopps yes sorry - err &#039;social enterprise&#039; and &#039;employee engagement&#039; - yep obviously important but I think organisations are really struggling to get their heads around Facebook style capabilities inside their operations as they are tough enough to deal with outside.

Being a complete cynic, I always assumed Tridion paid a fortune to keep riding the top of the &#039;Wave&#039; ;) 

Sounds like CMS Connected are pulling in some healthy audiences for these debates even if, as you rightly say, it always is and always has been about the requirements.</description>
		<content:encoded><![CDATA[<p>Oopps yes sorry &#8211; err &#8216;social enterprise&#8217; and &#8216;employee engagement&#8217; &#8211; yep obviously important but I think organisations are really struggling to get their heads around Facebook style capabilities inside their operations as they are tough enough to deal with outside.</p>
<p>Being a complete cynic, I always assumed Tridion paid a fortune to keep riding the top of the &#8216;Wave&#8217; <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  </p>
<p>Sounds like CMS Connected are pulling in some healthy audiences for these debates even if, as you rightly say, it always is and always has been about the requirements.</p>
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		<title>Comment on Back to School &#8211; Inspiration from Dreamforce by Ian</title>
		<link>http://www.iantruscott.me/back-to-school-inspiration-from-dreamforce/comment-page-1#comment-12935</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Fri, 09 Sep 2011 11:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1567#comment-12935</guid>
		<description>Yes James, your comments still need moderating - apologies it took me a couple of hours to approve. Thanks for your comment, shame it wasn&#039;t about the subject of the the blog post though :-)  

Tiers in this business are fairly arbitrary and reflect an understandable need for analysts specifically and commentators in general to make broad comparisons. We both know that a customers needs are more sophisticated than that and what is hugely important for a specific client could throw up a short list that would bring together unlikely bed fellows if one were to look at the these analysts lists. I recall a huge amount of discussion when RSG tried to justify and explain the tier system a few years ago. 

I like the way Forerster go about this, in terms of the way they are very clear about their criteria and show their working (as it were) and their customers can get access to the spreadsheets and tweak the rankings to better suit the needs of their business. Clearly they cover a fairly narrow band of vendors, but from a buyers perspective I can imagine this is a useful tool. (By the way, been a fan of this for years, prior to working for a vendor that tops the current wave). 

That&#039;s not to say that I don&#039;t respect the work of RSG and have pointed folks to their reports, I also respect what Sitecore are doing, the &#039;bumping up&#039; comes hard on the heels of Forrester including them in the wave for the first time - at the cost of some previously established players. But, being in the same tier and being on the same short list are two different things - we&#039;ve certainly seen that in the past with the Gartner MQ that had Oracle (pre-FatWire) in the top right, that left the industry scratching it&#039;s head somewhat.

I think what&lt;a href=&quot;http://www.falcon-software.com/Social-Media/CMS-Connected-Live-Events.aspx&quot; rel=&quot;nofollow&quot;&gt; CMSConnected &lt;/a&gt; are doing is entertaining and whilst it is something  relevant for us at CMPros (in the shape of Scott) to be involved with - I am not sure we can draw too many conclusions from that match-up, I think the debate will be more about open source vs commercial. 

However in a way I don&#039;t really see the significance of these match-ups, folks that are looking to kick off a WCM project should absolutely look at all their options, listen to the analysts sure, but it&#039;s ultimately down to their requirements.</description>
		<content:encoded><![CDATA[<p>Yes James, your comments still need moderating &#8211; apologies it took me a couple of hours to approve. Thanks for your comment, shame it wasn&#8217;t about the subject of the the blog post though <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />   </p>
<p>Tiers in this business are fairly arbitrary and reflect an understandable need for analysts specifically and commentators in general to make broad comparisons. We both know that a customers needs are more sophisticated than that and what is hugely important for a specific client could throw up a short list that would bring together unlikely bed fellows if one were to look at the these analysts lists. I recall a huge amount of discussion when RSG tried to justify and explain the tier system a few years ago. </p>
<p>I like the way Forerster go about this, in terms of the way they are very clear about their criteria and show their working (as it were) and their customers can get access to the spreadsheets and tweak the rankings to better suit the needs of their business. Clearly they cover a fairly narrow band of vendors, but from a buyers perspective I can imagine this is a useful tool. (By the way, been a fan of this for years, prior to working for a vendor that tops the current wave). </p>
<p>That&#8217;s not to say that I don&#8217;t respect the work of RSG and have pointed folks to their reports, I also respect what Sitecore are doing, the &#8216;bumping up&#8217; comes hard on the heels of Forrester including them in the wave for the first time &#8211; at the cost of some previously established players. But, being in the same tier and being on the same short list are two different things &#8211; we&#8217;ve certainly seen that in the past with the Gartner MQ that had Oracle (pre-FatWire) in the top right, that left the industry scratching it&#8217;s head somewhat.</p>
<p>I think what<a href="http://www.falcon-software.com/Social-Media/CMS-Connected-Live-Events.aspx" rel="nofollow"> CMSConnected </a> are doing is entertaining and whilst it is something  relevant for us at CMPros (in the shape of Scott) to be involved with &#8211; I am not sure we can draw too many conclusions from that match-up, I think the debate will be more about open source vs commercial. </p>
<p>However in a way I don&#8217;t really see the significance of these match-ups, folks that are looking to kick off a WCM project should absolutely look at all their options, listen to the analysts sure, but it&#8217;s ultimately down to their requirements.</p>
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		<title>Comment on Back to School &#8211; Inspiration from Dreamforce by James Hoskins</title>
		<link>http://www.iantruscott.me/back-to-school-inspiration-from-dreamforce/comment-page-1#comment-12933</link>
		<dc:creator>James Hoskins</dc:creator>
		<pubDate>Fri, 09 Sep 2011 09:51:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1567#comment-12933</guid>
		<description>hmmm - obviously still &#039;persona non grata&#039; on your venerable blog :( oh well ...</description>
		<content:encoded><![CDATA[<p>hmmm &#8211; obviously still &#8216;persona non grata&#8217; on your venerable blog <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' />  oh well &#8230;</p>
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		<title>Comment on Back to School &#8211; Inspiration from Dreamforce by James Hoskins</title>
		<link>http://www.iantruscott.me/back-to-school-inspiration-from-dreamforce/comment-page-1#comment-12925</link>
		<dc:creator>James Hoskins</dc:creator>
		<pubDate>Fri, 09 Sep 2011 05:39:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.iantruscott.me/?p=1567#comment-12925</guid>
		<description>WB Mr T ! - It&#039;s always good to get off the hamster wheel from time to time :) How long did it take for the shakes to die down and your concentration levels to recover? ;) There&#039;s certainly more to life than obsessing about Klout scores.

Anyway, good to hear you&#039;ve overcome your writer&#039;s block. It is indeed getting harder to differentiate against all the noise out there and the fact that &quot;opinions are like arseholes&quot; as they say :)

I must admit I&#039;m bored of the SM/Arab Spring debates now but would certainly be interested in hearing your views about Sitecore being bumped up a level by RSG to the upper space occupied by SDL Tridion. The Danes versus the Dutch as I believe Irina has described it :)

I&#039;m also looking foward to the upcoming debate about Sitecore versus Drupal being chaired by your former colleague Scott next week. Presumably if Drupal and Sitecore are worthy of comparison and Sitecore is now deemed on a level with SDL Tridion it won&#039;t be long before we are seeing Drupal/Tridion debates too?</description>
		<content:encoded><![CDATA[<p>WB Mr T ! &#8211; It&#8217;s always good to get off the hamster wheel from time to time <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  How long did it take for the shakes to die down and your concentration levels to recover? <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  There&#8217;s certainly more to life than obsessing about Klout scores.</p>
<p>Anyway, good to hear you&#8217;ve overcome your writer&#8217;s block. It is indeed getting harder to differentiate against all the noise out there and the fact that &#8220;opinions are like arseholes&#8221; as they say <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I must admit I&#8217;m bored of the SM/Arab Spring debates now but would certainly be interested in hearing your views about Sitecore being bumped up a level by RSG to the upper space occupied by SDL Tridion. The Danes versus the Dutch as I believe Irina has described it <img src='http://www.iantruscott.me/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I&#8217;m also looking foward to the upcoming debate about Sitecore versus Drupal being chaired by your former colleague Scott next week. Presumably if Drupal and Sitecore are worthy of comparison and Sitecore is now deemed on a level with SDL Tridion it won&#8217;t be long before we are seeing Drupal/Tridion debates too?</p>
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