The Engagement Tier
Day and Omniture to be married – Adobe to pay for the wedding
Alright, hands up who didn’t approach the Adobe acquisition of Omniture with some puzzlement and surprise? Well, now it’s making sense as these proud parents arrange the wedding of their blushing analytics bride to a handsome CMS beau that should deliver the web engagement off-spring that they crave.
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Taking the W out of CMS?
June 24th, 2010 - 10:46 pm § in The Engagement Tier | | 8 Comments
Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) - I wondering if it's time we took the W out of CMS and thought about management and delivery as separate disciplines. I am not the first to think like this, obviously, but it's something I wanted to explore in this blog.
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