Hovering Over The Back Button

I'm still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave of our audience. In this blog post originally posted on Engaging Times I have a bit of a think about it's value.. [ read more ]

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement, especially for bloggers as they take the experience from a click statistic to a conversation. [ read more ]

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a label for community building; social media web tools – like blogs, wikis and comments. [ read more ]

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think is further evidence in the shifts that have been occurring in this market around Enterprise Content Management and what organisations really want to do. [ read more ]

Good grief, is it true, did I just type that? So it was Interwoven now it's Vignette as the grandees of our industry slip into new ownership and possible away.   It's really too early to comment and as a vendor in the same space, rather than as a partner or analyst, it's probably not my place to contribute the insightful commentary that existing customers or prospects need right now. I suggest you stroll over to Jon Mark's blog  and I am sure folks like CMS Watch and Forrester will have something cooking for us in a minute... But, someone suggested I comment and as a shocked Vignette alumnus, I am... [ read more ]

I recently read and commented on one of the many great blog posts out there that give advice on how companies approach the social web, in this article Kevin Gibbons lays down some basics – have a purpose, write well, be transparent and to basically be nice to your audience.

All great points. My comment was to be yourself, be a person.

[ read more ]

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it and soon him and Irina Guseva tagged me and having been double dared - now I am in. So... here are 10 things about me... [ read more ]

At the beginning of last week a CMS 'meme' broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this off from their developer site using a set of questions posted by Kas Thomas at CMS Watch, In this post, I make a belated Alterian contribution. [ read more ]

Inspired by a blog post by Ron Miller, where he comments on an article by Clay Johnson, that states that Content Management Systems just don't work and you should seriously consider building one yourself. Really? Clearly with my background this got my attention... [ read more ]

Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me? [ read more ]