Observations
If You Get Social Media Engagement; Say My Name..
April 19th, 2012 - 8:09 am § in Observations | | No Comments
Last week I had a splendid experience flying British Airways. I am shallow enough to admit that on this occasion "splendid experience" does indeed include an upgrade, but it doesn't always with BA.
I am also not naive enough to know that my nice treatment is not down to my smile, but the commercial reality that I was getting on a British Airways plane five out of every six weeks last year.
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On Online Surveys: Rich Hall – Marketing Genius
April 3rd, 2012 - 10:06 am § in Observations | | No Comments
If you don't know Rich Hall, he is an American comedian who's also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.
Why do I think he's an online marketing genius? Is it that he sells a gazzillion DVDs or the iTunes equivalent? Maybe, but not what I was thinking.
I would like to nominate Rich Hall into the halls of genius marketers for a rant he did once did about US election polling – that I’ve thought about a lot as I get confronted with yet another website survey.
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Personality goes a long way….
In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle.
Moving into a new house from the UK, we found ourselves needing a new kettle. Not much in that, I’m English, I drink tea, so I am bound to need a kettle. We had lots of choice, but we bought one that sits on the hob, looks old fashioned (like the Connecticut house we are renting) and it whistles when it’s boiling.
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Is the C in CXM actually Credibility?
I don’t often talk directly about my day to day work here on this blog, but I’ve just come back from a management team meeting and as we discussed our messaging and our own customer engagement journey, I found myself using a simple word time and time again and it was credibility.
This then got me thinking about the Forrester term – Customer Experience Management, their flavour of defining an engagement solution strategy.
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How Mobile Content Saved Christmas
January 13th, 2012 - 3:30 pm § in Observations | | 1 Comment
It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any list, the handwriting is a little crude and in the very deliberate hand of my youngest daughter it is addressed for the attention of Mr S Claus. I may not be the jolly red fellow, but I have been entrusted to deliver.
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The cool web kids are social, is your CMS ready to hang with them?
This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston.
I say ‘old haunt’ as I was actually completely blindsided by the fact it was not at the Westin in Copley Place – which, by my reckoning, it had been there since before Vignette was founded (or when we were all children). Therefore my cunning plan to stay in my current favorite reasonably priced hotel in Boston (the Colonnade), positioned just outside the Copley place action was a bad one.
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That Great Blog You Used to Write
December 3rd, 2011 - 2:01 am § in Observations | | 2 Comments
This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quote of my week. As I sought out my buddies Robert Rose and Scott Liewehr for mentioning me and my blog in a workshop they gave at the event – Robert said to me “yes, that great blog you used to write”.
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Is your Audience Through the Social Media Keyhole?
October 2nd, 2011 - 4:11 pm § in Observations | | 1 Comment
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site - in fact more than the next four most popular sites combined. [ read more ]
Back to School – Inspiration from Dreamforce
September 7th, 2011 - 12:42 pm § in Observations | | 4 Comments
I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I want to talk about next here and who I am on this blog. It’s the same story on Twitter, my Klout score has crashed!
So, as I took the kids for their first day back at school I resolved I too would return and whilst I was tempted to write a thrilling introspective of my social media writers block, I thought I’d kick off with a kick-off – Dreamforce. [ read more ]
WEM Is DEAD.. it’s all about the Multi’s..
May 17th, 2011 - 8:52 pm § in Observations | | 2 Comments
I have learnt from my American colleagues that according to some the end of the world is nigh, or the 21st May to be exact – so as the big day approaches let me be the first to proclaim that WEM is dead.
Really? Well, maybe, OK, probably no. I just thought I’d get in there early. Plus, on the first day at blogging school they tell you to have a sexy title, so BAM here's mine and what's better than to claim that something is dead? So…
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About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
