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The cool web kids are social, is your CMS ready to hang with them?

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

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Who Will Buy This Web Engagement?

As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I

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Web Engagement – The Emperor’s New Clothes?

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing

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You say tomato, I say tomato, you say WEM, I say WEM..

When you say WEM, do you say Web Experience Management or Web Engagement Management?  What does it mean and does it matter and what about CEM? Well, in this  post I want to explore that,

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Into the Engagement Tier…

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there.  That blog has now changed hands and many of the posts removed I wanted to preserve

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Engage with a Persuasive Web Experience

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top

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