It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose (@robert_rose) and Joe Pulizzi (@juntajoe) and I wanted to share as it might not be a book you’ve heard of, compared to say the more obvious Seth Godin I’m normally reading. Plus, it’s really jolly good.
In a departure from my normal waffle, I wanted to share a book I’ve just read “The Tipping Point” by Malcolm Gladwell, that I’ve come to very late – it was first published ten years ago and that anyone who’s hung around with marketers for as long as I have really ought to have read it by now!
I like this kind of book (I read a lot of Seth Godin – yeah, yeah, who doesn’t?) where authors bring to life their serious marketing theory and techniques through stories – but this one surprised me.
I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and @lindajvetter – but none the less, sitting on my desk, fresh from the printers is The Little Book of Web Engagement. It’s 88 pages of tips, ideas, quotes and anecdotes on the what, how, why and who of putting your website into the front line of customer engagement.
At some point I need to reconnect with the rest of my life – I realised this as I flicked open “Dreaming in Code“, after a day of dealing with Product Development and an evening of refactoring my frankly poorly designed personal coding project (I recently decided that Java coding purely for personal pleasure was a valid hobby) – maybe Dreaming in Code wasn’t the best antidote and I need to start thinking about something else.