Hovering Over The Back Button

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  "The importance of good content management and governance as a platform for engaging your website visitors" [ read more ]

This week I was asked to speak the Triple i conference aimed predominately at CIO's, of which there was a good attendance, from some large private and public sector organizations. I was asked to talk about website proliferation; a subject that one would have thought had been pretty much covered by many who would have gone before me on this. But, it's still a business pain that is capturing the attention of the information and IT leaders. [ read more ]

I was asked to present at the Information Management Solutions (IMS) show this week in London and the topic we wanted to focus on was the initial stages of a WCMS project and my marketing colleague struck on the catchy title of "Seven Deadly Sins". The focus of my presentation was on setting good foundations for a project in the procurement phase, with good requirements, of involving the business and demonstrating delivery. The catchy title must have worked as we had a great attendance, with people standing at the back of the room and in the aisles. We're going to turn this into a white paper, which I'll post a link to on this blog and I'll probably be revisiting this presentation in the future.