The Alterian Archive
TfMA Seminar – Content is still King!
March 1st, 2010 - 6:25 pm § in Content Management, Persuasive Content, Speaking, Web Engagement | | No Comments
Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis: "The importance of good content management and governance as a platform for engaging your website visitors"
[ read more ]
On Strategy, Twinterviews and Haiku
I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I've tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community – I say “we took” but @janusboye certainly had a hand in igniting it.
[ read more ]
What's the big deal about Coke?
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management?
[ read more ]
Joining the Trend for WCM Trends
I'm going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement.
Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the end of last year - the decade - that there was a new CMS blogging trend and it's for talking about trends, the CMS blogosphere was alive with predictions. All worthy of comment and I thought maybe I can chuck in some thoughts of my own.
[ read more ]
Christmas.. I mean Holiday Blog Post
December 24th, 2009 - 1:18 pm § in Persuasive Content, Web Engagement, Writing Content | | No Comments
I have been asked to write a Christmas or holiday themed post, now I don't normally write what I am asked, especially when it sounds this, well lets be honest - cheesy - but, if you bear with me, I think I can do it. So, web content management, persuasive content, customer engagement and the holidays.... hmmm...
[ read more ]
Does WCM Really Need a Fix?
As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed seeing Jon in action - but as a blogger on this sort of thing, let alone as a WCM vendor it would be rude to ignore the wealth of great points this process threw up.
As Jon crowd sourced his presentation content, seemingly every element of a CMS procurement and project got a mention.
[ read more ]
I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post
Today we embarked on an interesting social media challenge, a few folks that I've started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google Wave and set about writing a blog post - in an hour. There was no pre-determined title, no prep, just a blank bit of virtual paper and half a dozen scribblers…
[ read more ]
Prepare for an Analytics Revolution!
October 20th, 2009 - 6:08 pm § in Web Engagement | | 1 Comment
Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he sees as the current revolution in Web Analytics.
This report focuses on the needs for businesses to not just create reports but to develop insights and recommendations from the data – something that when I am talking about web engagement I have referred to as ‘actionable insight’ and it’s about more than pretty graphs. [ read more ]
Google – The New Citizen Engagement Portal
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must adhere to.
It was an incredibly absorbing meeting as we took a fast ride around all elements of where a citizen touches the government, (each of which I would love to have explored for longer than we had) and an interesting mix of mandatory policy, education and technical enablement that his department are driving.
[ read more ]
I’ve Written a Book!
I've written a book - alright quite a small book admittedly and when I say 'I've written' - I do mean with the help of various members of our marketing team - @karengibbons, @bob_barker and @lindajvetter - but none the less, sitting on my desk, fresh from the printers is The Little Book of Web Engagement. It's 88 pages of tips, ideas, quotes and anecdotes on the what, how, why and who of putting your website into the front line of customer engagement.
[ read more ]
About Me
Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
Subscribe
