Hi I’m Ian,
I am currently VP Products, North America for SDL Tridion.
My interest is primarily focused around how organizations engage with their audience through digital media, from dynamic websites delivered through Web Content Management, to gaining audience insight through analytics, to social media engagement/monitoring strategies through to delivering a consistent, holistic brand experience across all these channels.
I’ve been in the web engagement business for over a decade, I joined SDL Tridion from The Gilbane Group, where I spent a year as a Senior Analyst.
Prior to that I was with Alterian (a marketing campaign, web content, email and social media management vendor) where I was VP, WCM Product Strategy, having previously held CTO and senior product marketing positions at Mediasurface after starting my WCM career with Vignette. (You can see my complete history on LinkedIn).
My IT career started over 20 years ago as a nineteen year old computer operator at New Scotland Yard in London, working in the civil service for the Metropolitan Police.
It was here that during the night shifts, between mounting tapes, I taught myself the wonders of UNIX, shell scripting and Perl (you can read a bit more about that here) that started a journey that has taken me literally around the world and allowed me to experience almost every technical job a person can do for a software company from consultant, project manager, developer, product marketing to CTO.
I am second generation techie, my father was a programmer (before they were ‘developers’) and my first computer experiences are of playing with punched cards and tape as a child, until BASIC and that first ‘microcomputer’ entered our house (a Texas Instruments TI-99/4a).
I’m passionate about the CMS community – I’m on Twitter (@iantruscott), I blog here more occasionally than I would like, I serve on the board of CM Pros – the Content Management Professionals Association – and I am a frequent public speaker, you may have seen me waving my hands around at events including Technology for Marketing, Gilbane, Butler CMS Symposium and Internet World.
I’ve recently moved to the US with my family, live 40 miles outside New York in Connecticut. Whilst I love my work – when I am not thinking about buzzwords to add to this ‘About me’ page – I enjoy a beer, a glass of wine, occasional cigar, good conversation, football (the version you play with your feet), F1 and the rumble of a V8.
Oh.. and being a Dad – of course 
For more of this trivia – I was dared into blogging about 10 things about me.
This is my personal blog, so whilst I witter on about work related stuff, my views are not always representative of my employer or any of my clients – although I’d hope they were pretty close!
Please say hello – I am on Twitter, LinkedIn, e-mail or use the contact me form.
I have also written for a number of other publications and blogs, you can get links to some examples of those on my Other Writing page
Cheers and thanks for reading,
Ian
Many of the photos of me on this blog were taken by Mark Koenen and reproduced here with his permission – to see more of his work go visit his website (in Dutch) http://www.markkoenen.nl/
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