Hi I’m Ian,
I am a Senior Analyst in the Web Content Management (WCM) practice at The Gilbane Group, (now a division of Outsell Inc). My interests primarily focus around WCM, how to gain audience insight through web analytics, social media and to deliver this through multi-channel publishing.
I’ve been in the WCM business for just over a decade, I was previously with Alterian (a marketing campaign, web content, email and social media management vendor) where I was VP, WCM Product Strategy, having previously held CTO and senior product marketing positions at Mediasurface after starting my WCM career with Vignette.
I am second generation techie, my father was a programmer (before they were ‘developers’) and my first computer experiences are of playing with punched cards and tape as a child, until BASIC and that first ‘microcomputer’ entered our house (a Texas Instruments TI-99/4a).
I’m passionate about the CMS community – I’m on Twitter (@iantruscott), I blog here more occasionally than I would like, I serve on the board of CM Pros – the Content Management Professionals Association and I am a frequent public speaker, you can see me waving my hands around at events including Technology for Marketing, Gilbane, Butler CMS Symposium and Internet World.
Whilst I love my work – when I am not thinking about buzzwords to add to this ‘About me’ page – I enjoy a beer, a glass of wine, occasional cigar, good conversation, football, F1 and my guilty pleasure of winding down the windows of my M3 and blasting through a tunnel. Oh.. and being a Dad – of course not necessarily in that order.
For more of this trivia – I was dared into blogging about 10 things about me.
This is my personal blog, so whilst I witter on about work related stuff, my views are not always representative of my employer – although I’d hope they were pretty close!
Say hello – I am on Twitter, LinkedIn or e-mail me.
Cheers and thanks for reading,
Ian
I’ve also been published and quoted here:
- Into the Engagement Tier – Gilbane Group Blog – July 2010
- WEM Perspectives: Have the Buzzword Magpies Stolen our “Engagement” – CMSWire – May 2010
- Engage with a Persuasive Web Experience - Gilbane Group Blog – April 2010
- How can content management enhance customer engagement? (Interview with Dave Chaffey) – Smart Insights - February, 2010
- What’s the Big Deal About Coke? - Engaging Times - January, 2010
- The Web Analytics Revolution - Engaging Times – October, 2009
- Google – The New Citizen Engagement Portal – Engaging Times – October, 2009
- The Little Book of Web Engagement – One of the Little Book series for Alterian, September 2009
- How to Engage Your Audience Through Web Content - CMS Wire – September, 2009
- Good Service, Good People, Good Content Management – Destination CRM – July, 2009
- SaaS: The Secret Weapon for Profits (and the Planet) - EContent Magazine article by Carolina M. Reid -Jan, 2009
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