Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) – I wondering if it’s time we took the W out of CMS and thought about management and delivery as separate disciplines. I am not the first to think like this, obviously, but it’s something I wanted to explore in this blog.
Archives for June 2010
I was in a briefing call today by a large software vendor, it wasn’t a one to one briefing there were a few of us on the call – I am not going to say who they were and if you know I’d rather you didn’t either.
I am sure the point I am going to make can be applied to lots of briefings and is no way a reflection of quality of their product, services or makes them evil people. I just saw a slide, that for the good of product marketing, analysts relations and mankind – must be shared and well, I guess shamed.
In a departure from my normal waffle, I wanted to share a book I’ve just read “The Tipping Point” by Malcolm Gladwell, that I’ve come to very late – it was first published ten years ago and that anyone who’s hung around with marketers for as long as I have really ought to have read it by now!
I like this kind of book (I read a lot of Seth Godin – yeah, yeah, who doesn’t?) where authors bring to life their serious marketing theory and techniques through stories – but this one surprised me.