2009 June | Hovering Over The Back Button

Archive for June, 2009

Engagement – the new CMS buzzword bus?

June 11th, 2009 - 12:54 pm § in Content Management, Observations, Web Engagement | | 5 Comments

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a label for community building; social media web tools – like blogs, wikis and comments. [ read more ]

About Me

Hi, I'm Ian Truscott, VP Products, North America - SDL Tridion - passionate about web content management and how we engage with folks on-line.
Yes, my work defines me - or does it? Read more about me here or get in touch.
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