Archive for January, 2009

The Tweet Effect – Who am I?

January 29th, 2009 - 4:12 pm § in Observations | | 2 Comments
Been encouraged to Twitter and get further involved in the online community - you can follow me at http://twitter.com/iantruscott. It took me a while to get my toe in the water, but I am definitly in now.  Did the obvious things first, wrote two entries that were exactly 140 characters long - then started to view the world through "what's twitterable" eyes (or is that tweeterable?). Is writing this post worth a tweet... hang on..  stop! But who am I twittering as? [ read more ]

Don't Forget the Content

January 27th, 2009 - 4:02 pm § in Persuasive Content | | No Comments
In my day to day life, I am usually approaching Persuasive Content from a tools perspective - talking to organisations about understanding and engaging with their audience and enabling the folks with the knowledge and information to translate that into published content. The Persuasive Content architecture as Forrester refer to it.  But, of course all this is all for nought, if the currency of this transaction - the content - is not engaging, educational or persuasive and does nothing to further the objectives of your website. [ read more ]

Who Owns What I Think?

January 16th, 2009 - 4:03 pm § in Observations | | No Comments
A blog article by Richard Skaare got me thinking this week. In his article Beware: What You Create Could Own You Richard talks about being seduced by the creative process and that you can become incredibly wedded to and precious about the presentation and sharing of your ideas. It got me thinking about this from web content perspective, as 'knowledge workers' we are not just producers - we are also intellectual content consumers. Our raw material is someone else's fresh idea, we embellish it, with other knowledge and experience and trade it. We are information and knowledge traders - so never mind the content owning me - who owns what I think? [ read more ]