Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a
Continue ReadingYear: 2009
Other Writing – 2009 Roundup
Here are some articles I wrote for other publications during 2009, while working for Alterian Plc (since acquired by SDL). Including articles for Engaging Times, CMS Wire, Destination CRM and EContent magazine. Ian TruscottI’m a
Continue ReadingChristmas.. I mean Holiday Blog Post
I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if
Continue ReadingTweetdeck Springs to Life at Gilbane Boston
Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as
Continue ReadingDoes WCM Really Need a Fix?
As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content
Continue ReadingI Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post
Today we embarked on an interesting social media challenge, a few folks that I’ve started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a
Continue ReadingThe Web Analytics Revolution
The Web Analytics Revolution Eric T Peterson, a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics has published a report on
Continue ReadingPrepare for an Analytics Revolution!
Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as
Continue ReadingInside the Google Walled Garden
I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of
Continue ReadingGoogle – The New Citizen Engagement Portal
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must
Continue ReadingSoftware Developers: The New Rock Stars of Marketing
I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks
Continue Reading