Hovering Over The Back Button

Distracted while purging my desk for a move to a new spot in the office, I found myself flicking through an old copy of Computer Weekly. I came across this story about Jacqueline Guichelaar which describes how she went from being a computer tape operator in 1989 to becoming Chief Technology Officer of Enterprise Services for Deutsche Bank UK in 2007. This caught my attention as I too started my IT career as a computer tape operator in 1989!  [ read more ]

A chap called Kraig Kleemen got my attention today, whilst peddling his "Must-React System" for sales, he put this post into a Content Management forum on LinkedIn.  In it he refers to a story about how he attracted the attention of Bono, with a targeted message during a chance meeting - which resulted him endorsing his product and writing a forward to his book.  [ read more ]

This blog post is inspired by a chat show interview I saw at the weekend of the UK writer and broadcaster Danny Wallace, who in 2005 wrote a book about his experience of saying yes to everything - that's now being made into a film (Yes Man). [ read more ]

Aside from being the name of this blog, what really is Persuasive Content? [ read more ]

Been a while since the last post and no this isn't yet another dead blog, merely resting, honest. My focus over the last few months has been of transition from Mediasurface Morello CTO, through our companies acquisition by Alterian to my new role as VP Content Management Strategy - and suddenly those few months have turned into six! [ read more ]