CXM: Do you Hunt and Make Fire or Order Pizza?
Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently great, cross channel, global customer experience.
I was pondering this today, as a couple of articles popped into my RSS reader on the changing role of the CMO and I thought about how marketers are really reacting to the digital shift – and I thought of this analogy… it’s like the decisions we make about dinner.. or specifically, the decisions I made last month.
