January 19th, 2012 - 7:48 pm § in
Observations,
The Engagement Tier | |
2 Comments
I don’t often talk directly about my day to day work here on this blog, but I’ve just come back from a management team meeting and as we discussed our messaging and our own customer engagement journey, I found myself using a simple word time and time again and it was credibility.
This then got me thinking about the Forrester term –
Customer Experience Management, their flavour of defining an engagement solution strategy.
[ read more ]
January 13th, 2012 - 3:30 pm in
Observations
It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any list, the handwriting is a
[ read more ]
This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston.
I say ‘old haunt’ as I was actually completely blindsided by the fact it was not at the
[ read more ]
December 3rd, 2011 - 2:01 am in
Observations
This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by
[ read more ]
October 2nd, 2011 - 4:11 pm in
Observations
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet
[ read more ]
September 7th, 2011 - 12:42 pm in
Observations
I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I want to
[ read more ]
May 17th, 2011 - 8:52 pm in
Observations
I have learnt from my American colleagues that according to some the end of the world is nigh, or the 21st May to be exact – so as the big day approaches let me be the first to proclaim that WEM is
[ read more ]
April 25th, 2011 - 5:36 pm in
Observations,
The Engagement Tier
Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English
[ read more ]
April 7th, 2011 - 3:50 pm in
Observations
A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest speaker (as well
[ read more ]
