If You Get Social Media Engagement; Say My Name..

April 19th, 2012 - 8:09 am § in Observations | | No Comments
Last week I had a splendid experience flying British Airways. I am shallow enough to admit that on this occasion "splendid experience" does indeed include an upgrade, but it doesn't always with BA. I am also not naive enough to know that my nice treatment is not down to my smile, but the commercial reality that I was getting on a British Airways plane five out of every six weeks last year. [ read more ]

On Online Surveys: Rich Hall – Marketing Genius

April 3rd, 2012 - 10:06 am in Observations

If you don't know Rich Hall, he is an American comedian who's also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius. Why do I think he's an [ read more ]

Personality goes a long way….

March 9th, 2012 - 4:23 pm in Observations, The Engagement Tier

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we found [ read more ]

Is the C in CXM actually Credibility?

January 19th, 2012 - 7:48 pm in Observations, The Engagement Tier

I don’t often talk directly about my day to day work here on this blog, but I’ve just come back from a management team meeting and as we discussed our messaging and our own customer engagement [ read more ]

How Mobile Content Saved Christmas

January 13th, 2012 - 3:30 pm in Observations

It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any list, the handwriting is a [ read more ]

The cool web kids are social, is your CMS ready to hang with them?

December 5th, 2011 - 9:36 pm in Content Management, Gilbane, Observations

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it was not at the [ read more ]

That Great Blog You Used to Write

December 3rd, 2011 - 2:01 am in Observations

This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by [ read more ]

Is your Audience Through the Social Media Keyhole?

October 2nd, 2011 - 4:11 pm in Observations

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet [ read more ]

Back to School – Inspiration from Dreamforce

September 7th, 2011 - 12:42 pm in Observations

I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I want to [ read more ]

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